For businesses collecting orders via Google Lead Form and managing customers through Pipedrive, we offer a workflow acceleration solution. Simply connect both platforms through the no-code online connector SaveMyLeads. With its help, you'll automate lead transfer from forms to the CRM system. Read the step-by-step guide for setting up Google Ads Lead Form and Pipedrive integration. 

Why SaveMyLeads is an Optimal Solution

After successfully configuring data transfer from Google Lead Form to Pipedrive, leads will seamlessly enter the CRM system automatically. They will be processed as new tasks. Incoming orders, inquiries, or communications can be immediately categorized, distributed among managers, and assigned statuses.

Google Ads Lead Form and Pipedrive integration | Result of the data transfer to Pipedrive


For Pipedrive and Google Ads Lead Form integration, we recommend SaveMyLeads. Using it, you'll set up connection quickly and effortlessly. An intuitive interface allows even someone with minimal experience to complete the process in just 10 minutes. SML offers a library of ready-made solutions for various CRM systems, Google services, messengers, email and SMS services, task managers, and more. Some of these will undoubtedly interest you if you plan to integrate other work systems. 

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General Stages for Google Lead Form and Pipedrive Integration

Procedure:

  1. Create a form for your specific task.
  2. Register a personal account in SaveMyLeads.
  3. Connect the data source (Google Lead Form).
  4. Connect the data receiver (Pipedrive).
  5. Launch auto-update.

We'll focus on the integration process, assuming you're familiar with form creation. All further actions, how to connect Google Ads Lead Form to Pipedrive, will be examined step by step.

Setting Up the Data Source – Google Lead Form

To establish Google Leads and Pipedrive integration, you'll first need to initiate a new connection.

Google Ads Lead Form and Pipedrive integration | Create a new connection


Select the data source from which you want to receive new leads. In this scenario, choose Google Lead Form.

Google Ads Lead Form and Pipedrive integration | Choose Google Lead Form


Determine the destination system for transferring new leads from the Google Lead Form. Here, select Pipedrive (Create Task).

Google Ads Lead Form and Pipedrive integration | Select Pipedrive (Create Task)


Now, link your Google Lead Form account to SaveMyLeads.

Google Ads Lead Form and Pipedrive integration | Connect your Google Lead Form account to SaveMyLeads


In the displayed window, you can optionally name this account or simply click "Continue."

Google Ads Lead Form and Pipedrive integration | Name this account or click "Continue"


When your connected account appears in the list, select it.

Google Ads Lead Form and Pipedrive integration | Select the connected account


Copy the URL for receiving data and navigate to your Google Ads personal account.

Google Ads Lead Form and Pipedrive integration | Copy the integration URL


Access the "Ads & Assets" section, then proceed to the "Assets" area.

Google Ads Lead Form and Pipedrive integration | Proceed to the "Assets" area


Identify the specific lead form from which you want to capture new leads.

Google Ads Lead Form and Pipedrive integration | Select the required lead form


Within the lead form settings, navigate to the "Other data integration options" section.

Google Ads Lead Form and Pipedrive integration | Navigate to the "Other data integration options" section


Paste the previously copied URL.

Google Ads Lead Form and Pipedrive integration | Paste the previously copied URL


Copy the unique integration identifier from the URL (a sequence of characters after the last "/" symbol).

Google Ads Lead Form and Pipedrive integration | Copy the unique integration identifier from the URL


Insert this identifier into the Key field.

Google Ads Lead Form and Pipedrive integration | Insert this identifier into the Key field


Click "Send test data."

Google Ads Lead Form and Pipedrive integration | Click "Send test data"


Next, click "Save" and return to your SaveMyLeads account.

Google Ads Lead Form and Pipedrive integration | Click "Save" and return to your SaveMyLeads account


Then, click "Continue."

Google Ads Lead Form and Pipedrive integration | Click "Continue"

Setting Up the Data Receiver – Pipedrive

To continue configuring Pipedrive and Google Lead Form integration, you'll need to connect your Pipedrive account to SaveMyLeads.

Pipedrive and Google Ads Lead Form integration | Connect your Pipedrive account to SaveMyLeads


In the upcoming window, you must provide your domain and API key. To retrieve this information, access your Pipedrive account.

Pipedrive and Google Ads Lead Form integration | Provide your domain and API key


Extract the domain from the address bar, omitting any additional characters.

Pipedrive and Google Ads Lead Form integration | Extract the domain from the address bar


Paste the domain into the required field.

Pipedrive and Google Ads Lead Form integration | Paste the domain in the upcoming window


To obtain the API key, return to your Pipedrive personal account and proceed to profile settings.

Pipedrive and Google Ads Lead Form integration | Proceed to your Pipedrive account settings


Navigate to the API tab.

Pipedrive and Google Ads Lead Form integration | Navigate to the API tab


Copy the API key.

Pipedrive and Google Ads Lead Form integration | Copy the API key


Paste the API key into the corresponding field in SaveMyLeads. Once the required fields are completed, click "Continue."

Pipedrive and Google Ads Lead Form integration | Paste the API key into the corresponding field in SaveMyLeads


When your connected account appears in the list, select it.

Pipedrive and Google Ads Lead Form integration | Select the connected account


You'll see the Pipedrive fields for creating a new task. You can map variables from Google Lead Form to these fields by clicking in the field and selecting a variable from the dropdown list. If the preset fields meet your requirements, you can leave them unchanged.

Pipedrive and Google Ads Lead Form integration | Click in the field and select a variable from the dropdown list


After finalizing the settings, click "Continue."

Pipedrive and Google Ads Lead Form integration | After finalizing the settings, click "Continue"


Data example for new Pipedrive tasks will now be displayed. If anything doesn't meet your expectations, click "Back" to return to the previous step. To verify the settings' accuracy, click "Send test data to Pipedrive."

Pipedrive and Google Ads Lead Form integration | To verify the settings' accuracy, click "Send test data to Pipedrive"


Following a successful submission, check the result in Pipedrive.

Pipedrive and Google Ads Lead Form integration | Check the result in Pipedrive
Pipedrive and Google Ads Lead Form integration | Lead data transfer results


If everything looks satisfactory, return to SaveMyLeads and proceed with the setup.

Setting Up Auto-Update

Click "Finish setup" to enable connection auto-update. This ensures all new leads from Google Lead Form will be transferred to the Pipedrive system to create new tasks.

Google Leads and Pipedrive integration | Click "Finish setup" to enable connection auto-update


Should you wish to modify the connection name, you can do so in its settings by clicking the gear icon.

Google Leads and Pipedrive integration | Click the gear icon


Here, you can rename the connection and add it to a group. Afterward, click "Continue."

Google Leads and Pipedrive integration | Rename the connection and add it to a group


That's it. Google Lead Form and Pipedrive integration is complete.

The Result: Automatic Lead Transfer from Google Ads to Pipedrive

Data from each new lead who completes and submits the form will be automatically transferred to the CRM system and processed as a new task. Sync Google Ads leads with Pipedrive and increase the speed of processing inquiries from potential clients! Moreover, this will simplify your employees' work, they will no longer need to manually transfer data.

As you can see, no special skills are required to create Pipedrive integration for Google Ads Leads. Thanks to the intuitive interface of the online connector, the connection is set up in just minutes. After launch, SaveMyLeads completely handles the routine data transfer from forms to the Pipedrive CRM system. Meanwhile, you gain an excellent opportunity to focus on other important tasks that, for various reasons, are not yet subject to automation.

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