Advertising on the largest social network Facebook can bring you a lot of new customers and orders, but you need to monitor its effectiveness carefully and constantly. Regular monitoring of metrics will help you make sure that your campaigns are working as they should. You can also use them to quickly detect errors and fix them before your budget is drained for nothing.Read More

It is not a secret that Facebook is a social network with dominating video content. But it does not mean that other post types will not bring conversions to your business. In this article, we will tell you what content formats can be published on Facebook.Read More

The main thing in lead generation is not just to drive traffic to the site but to convince users to leave their contact information. Only then you’ll be able to communicate and nurture leads through conversion funnels. Lead generation tools will help you cope with this task. But how to choose the most effective solution in an oversaturated market?Read More

Instagram is known as a popular entertaining platform where users share their photos and videos. Large brands are also present here to promote their products, increase reach and work with an audience. And after all, you can make good money on Instagram.Read More

Business Manager as a part of the Facebook platform is a useful tool for large advertisers. It allows you to create and manage ad accounts and business pages through a single interface.Read More

Event marketing allows you to organize events for a variety of occasions, from the introduction of new products or services to corporate anniversaries and industry conferences.Read More

Facebook offers advertisers a wide range of ad formats with placement possibility of different media content like images and videos. Before launching the main advertising campaign, it is worth choosing a few of the most promising ones for the test, taking into account the preferences of your target audience.Read More

The word Lead is one of the key terms in marketing and it has the greatest significance in the field of Internet marketing. In this article, we will tell you in simple terms about sales leads, as well as about the main groups into which they can be divided. Read More