Modern marketing offers numerous ways for brands and customers to interact. As their number is constantly growing, businesses increasingly need to integrate and synchronize the channels they use. Omnichannel marketing can satisfy this need. In this article, we will tell you what omnichannel marketing means and which platforms help implement it in 2025.
What is Omnichannel Marketing
Let's start with the omnichannel marketing definition. This is a strategy that ensures seamless integration of all channels used by a brand to interact with its target audience. It is based on a customer-oriented approach to conducting online and offline marketing campaigns. Thanks to it, customers can buy goods and services by communicating with brands through the channels that are most convenient for them. These can be physical stores, support hotlines, email newsletters, websites, mobile applications, and messengers.
Omnichannel marketing combines all relevant channels of interaction with the audience into a single, interconnected system. With its help, companies provide customers with a single and consistent experience across platforms, with an emphasis on synchronization, identifiability, and personalization. An omnichannel strategy covers all stages of the customer journey: from getting to know the brand at the beginning of the funnel to purchasing and participating in loyalty programs.
Omnichannel marketing is often confused with multichannel. In general, these strategies are similar, as both are based on the concept of attracting and engaging consumers through several channels simultaneously. What is the difference then? Multichannel is aimed at implementing the maximum possible number of communication channels. Omnichannel is focused on their seamless integration and improving the quality of user experience.
ActiveCampaign
ActiveCampaign is a popular omnichannel marketing platform that provides a set of powerful tools for managing marketing campaigns. The service has automation, personalization, analytics, data synchronization, and many other features.
Key features:
- Automation of email distributions allows you to plan and execute mass mailings of various types of letters (targeted, transactional, triggered, etc.) for potential and existing clients.
- The platform enables you to effectively personalize your interactions with your audience using dynamic content in newsletters, on websites, and landing pages.
- With Stripe integration, users can automatically sync and manage order, subscription, and payment data through a user-friendly interface.
- Automated analytics helps collect and process information from various sources: emails, online chats, social networks, landing pages, and more. Based on this information, the platform creates detailed reports on the effectiveness of omnichannel campaigns.
- Using segmentation tools, marketers, and entrepreneurs can tag, sort, and group contacts, as well as automate tagging.
The cost of ActiveCampaign services is calculated depending on the number of contacts in the database. For 1,000 contacts, the following prices are valid:
- Starter – from $15 per month.
- Plus – from $49 per month.
- Pro – from $79 per month.
- Enterprise – from $145 per month.
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Mailchimp
Mailchimp is one of the top platforms for omnichannel marketing. It is in demand among businesses of different sizes and spheres, from individual entrepreneurs to corporations. The service supports numerous channels for interacting with the audience, provides campaign templates, automation, and other features.
Key features:
- The platform has tools for omnichannel marketing automation of mailings via email, SMS and WhatsApp, push notifications, and in-app messages.
- Users can set up triggers to automatically send messages and notifications and personalize emails to improve sales and engagement.
- The platform catalog contains over 100 ready-made campaign templates (paid and free). All of them are easily customizable.
- Built-in analytics lets you get detailed reports on opens, conversions, clicks, revenue, and other KPI metrics.
- The system has more than 250 pre-installed integrations with external services: e-commerce platforms, payment services, social networks, and more.
- The built-in AI assistant can write texts and headlines, calculate the optimal time for sending out newsletters, and perform other tasks.
Mailchimp offers 4 plans with the following prices:
- Free (up to 500 contacts).
- Essentials (500 contacts) – from $13 per month.
- Standard (500 contacts) – from $20 per month.
- Premium (10,000 contacts) – from $350 per month.
The Essentials and Standard plans come with a 1-month free trial.
Drip
Drip is one of the best services for omnichannel marketing. It is a system of complex automation and analytics of marketing campaigns, focused on e-commerce.
Key features:
- The platform automatically collects and organizes customer data, allowing marketers and entrepreneurs to create personalized omnichannel experiences for their audience.
- Using the templates provided by the service, you can quickly and easily create and automate campaigns, including through email, social networks, and websites.
- Dynamic segmentation helps you flexibly distribute contacts into segments based on real-time customer behavior and engagement data. Store, visitor, and campaign data are combined.
- Behavioral triggers allow you to automate mailings based on actions taken by customers. For example, send them emails after viewing a certain product, adding an item to the cart, and so on.
- Analytics tools provide detailed data on campaign results. They also generate personalized insights with recommendations for improving audience engagement and retention.
Drip offers one universal pricing plan with a 14-day free trial. Its price depends on the number of subscribers in the database and starts at $39 per month for 2,500 contacts.
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Brevo
Brevo (formerly Sendinblue) is a sought-after omnichannel marketing automation platform that helps brands build relationships with their target audiences through cross-channel marketing campaigns.
Key features:
- Email marketing automation allows you to automatically send different types of emails (welcome, abandoned cart reminders, etc.) and enables you to schedule and manage such mailings.
- With advanced segmentation features, users can categorize leads and customers in their database (demographics, location, interests, actions, and more).
- Brevo enables brands to effectively implement an omnichannel strategy by automating communication with audiences via email, SMS, MMS, and WhatsApp.
- Using personalization tools, businesses, and marketers can send leads or existing customers personalized content based on their interests or behavior.
- Over 50 integrations with popular services help to expand the platform’s capabilities: CRM, CMS, e-commerce, help desk, contact management and others.
Brevo offers 4 tariff plans:
- Free (up to 300 emails per day).
- Starter – from $9 per month.
- Business – from $18 per month.
- Enterprise – the cost is calculated individually and is provided upon request.
The prices indicated are valid on the condition of monthly payment. If you pay for the whole year at once, you can save about 10% of the cost.
Omnisend
When choosing all-in-one omnichannel marketing solutions, it is worth paying attention to Omnisend. Like Drip, this platform is focused on e-commerce businesses. It provides brands with ample opportunities to interact with the audience.
Key features:
- Omnisend supports a wide range of channels: email, SMS and WhatsApp mailings, Google and Facebook advertising, pop-up notifications, and more.
- Users have access to a number of tools for automating email marketing: ready-made templates for headings and texts of letters about new products, abandoned carts, order confirmations, welcome newsletters, etc.
- Automation of work processes allows you to send messages via email, SMS, and WhatsApp on a number of triggers: order confirmation, delivery notification, birthdays, and so on.
- The platform automatically generates reports on campaigns conducted based on the data received. This allows you to evaluate their effectiveness and take measures for optimization.
- Over 130 integrations with different types of systems (Shopify, Google Ads, Typeform, Facebook, and more) provide additional opportunities.
The Omnisend tariff line is represented by 3 plans:
- Free (up to 250 contacts and 500 emails per month).
- Standard (500 contacts) – $16 per month.
- Pro (2500 contacts) – $59 per month.
Klaviyo
Klaviyo is deservedly considered one of the best omnichannel marketing services. It is especially in demand in the e-commerce business. The platform helps entrepreneurs and marketers effectively promote brands and products among the target audience, flexibly automating marketing campaigns.
Key features:
- The platform allows you to create and manage mailings via email, SMS, MMS, and push notifications.
- The service catalog contains dozens of adaptive templates for email newsletters and SMS messages. All of them are easily customized to the specifics of the business, as well as the goals and objectives of the campaign.
- Users can quickly and easily create campaigns from scratch through a convenient drag-and-drop editor, with personalization based on dynamic blocks and product recommendations.
- Klaviyo generates analytics reports with real-time campaign metrics. Predictive analytics AI algorithms provide valuable insights based on customer data.
- The platform provides more than 350 native integrations with popular systems and APIs for connecting links with third-party programs.
Users have access to 3 tariff plans:
- Free (up to 500 emails and 150 SMS/MMS per month).
- Email (15,000 emails and 150 SMS/MMS) – from $45 per month.
- Email and SMS (15,000 emails and 1,250 SMS/MMS) – from $60 per month.
The prices indicated are valid for a database of 1,000–1,500 contacts. The cost may vary depending on their quantity, both up and down.
HubSpot
HubSpot provides a powerful set of omnichannel marketing tools for preparing and running marketing campaigns, managing sales, and providing customer service. It is a great choice for businesses looking to create a consistent and personalized customer experience, regardless of the channel through which they interact with the brand.
Key features:
- The platform helps create and organize omnichannel campaigns. It enables brands to coordinate their interactions with customers via email, SMS, telephony, online chats, and other channels within a single dashboard.
- Users receive detailed reports on campaign and employee performance, sales dynamics, and other important business metrics.
- HubSpot's email personalization tools help improve open rates, CTRs, and other metrics.
- Lead scoring features allow you to evaluate the quality of leads that meet marketing and sales requirements, as well as automate lead generation processes.
HubSpot's pricing plan line up looks like this:
- Free (up to 2 users).
- Starter – from €15 per month per user.
- Professional – from €792 per month for 3 users.
- Enterprise – from €3300 per month for 5 users.
The prices listed are valid if you pay for the entire year at once. If you prefer to pay monthly, please note that the cost will be higher.
Conclusion
The benefits of omnichannel marketing have made it one of the most sought-after marketing strategies. The platforms presented in our article significantly simplify the creation and management of such campaigns, as well as increase their effectiveness. With the help of the tools they provide, entrepreneurs and marketers can easily automate mailings and workflows. In addition, the functionality of such services allows you to track the effectiveness of campaigns, personalize communications, and improve the quality of customer service.
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