Video is one of the most effective and popular formats for sharing information. According to statistics, two-thirds of consumers prefer to learn about new products through it rather than through text or other types of content. Thanks to the emergence of specialized video marketing software, creating and promoting clips has become much easier and more accessible today. In our article, we will tell you about the 5 best solutions that will help you successfully work with video.
What is Video Marketing
Video marketing is a branch of digital marketing that helps promote brands, products, and services through video content. Popular formats include branded and sponsored videos, live videos, instructions, interviews with experts and opinion leaders, and personalized video messages.
Video marketing is used as a standalone tool or in combination with other types of digital marketing, such as content marketing and SMM. It has proven itself in complex strategies and cross-channel promotion, as clips can be distributed through social networks, blogs, online stores, video hosting sites, and other platforms.
The main advantages of video marketing for business include:
- Brand awareness. Online video distribution helps brands introduce their products to the largest possible audience. This format allows for a clear presentation of the brand’s history and creatively and clearly displays the advantages and benefits of its product or service.
- Engagement. Visuals naturally attract attention, making video content more memorable and emotionally engaging compared to text or static images. With its help, brands can effectively engage their customers and motivate them to take targeted actions (purchase, share, etc.).
- Increased conversions. This benefit is closely related to the previous one. Video marketing stimulates the growth of conversions and sales. By correctly using such content at different stages of the user journey, advertisers help potential customers move faster through the sales and marketing funnels.
- Improved SEO. Regularly publishing high-quality and relevant clips helps your website rank higher in Google and other search engines. Video content on web pages improves internal and external SEO, especially when keywords, transcripts, and links from third-party resources are added.
Now that you understand the basics of video marketing and its benefits, it's time to move on to practice. We've prepared a selection of popular video marketing tools for you that will help you effectively create, edit, and promote content in 2025.
VidIQ
VidIQ is one of the most famous video marketing tools for social media. It is designed for companies, bloggers, and brands promoting their products on YouTube. The platform's tools help analyze content and find opportunities to improve it, study trends and competitors, collect statistics, and increase productivity.
Key features:
- The platform automates video analytics by collecting and processing data on views and other audience actions, SEO scoring, optimization, tags, keywords, channel development history, and other important indicators.
- With the Daily Ideas tool, bloggers and marketers can entrust artificial intelligence with the task of generating original ideas for their new content, considering the topic and specifics of the channel.
- VidIQ analyzes competitors' content on YouTube and provides personalized insights.
- With this service, you can track current trends on the largest video hosting site. Having discovered clips that are gaining popularity in areas relevant to you, the platform will instantly send you a corresponding notification.
- VidIQ includes a number of AI tools for video marketing, including ChatGPT for YouTube users, as well as generators for descriptions, titles, keywords, video scripts, tags, thumbnails, and even full-length videos.
- Users have access to coaching services in the form of private sessions with experts in video promotion and YouTube channel development.
The service offers two tariff plans:
- Boost – $16.58 per month.
- Coaching – $99 per month.
The prices shown are valid for a full year of payment at once. If you pay monthly, the price will be higher. The Boost plan has a 7-day free trial.
Biteable
Biteable is one of the most popular video marketing platforms, frequently ranked among the best video marketing tools. It offers a wide range of features for creating and editing clips, from ready-made templates to AI voiceovers. The service is convenient for both professionals and beginners, allowing you to quickly create content in various formats.
Key features:
- The service is ideal for developing video content on various topics, formats, and purposes.
- The Biteable library contains original templates, divided into thematic categories: business, education, marketing, onboarding, animation, infographics, vacancies, congratulations, and so on.
- A convenient video editor allows you to create high-quality content without special skills or third-party tools. Users can select ready-made scenes and automatically brand videos, add animations, stock images and videos, soundtracks, and more.
- Built-in AI algorithms can generate original voiceovers for your videos, quickly and efficiently converting text into male or female speech with the ability to choose the voice and language.
- Collaboration features (co-editing, shared content library, ability to leave comments and feedback, etc.) make the video creation process easier and faster.
- The AI-powered Automated Video Assistant (AVA) helps create original branded videos in seconds based on short text queries.
Biteable offers three pricing plans:
- Pro (1 user) – $15 per month.
- Premium (3 users) – $49 per month.
- Business – the cost is calculated individually and is provided upon request.
The prices listed are valid for a full year at once. If you prefer to pay monthly, please note that the price will be significantly higher. Each plan comes with a 7-day free trial.
Vimeo
The Vimeo platform is one of the free video marketing tools, as it provides users with access to its features without requiring a paid subscription. It has a wide range of tools for creating, editing, hosting, sharing, and streaming videos. Thanks to them, the service is in demand among both businesses and independent content creators.
Key features:
- The built-in video hosting allows users to download and stream videos in 4K, 8K HDR and Dolby Vision for free. There are several audio tracks, automatic subtitles in different languages (more than 7), as well as a number of options for setting security parameters and customizing the design of the video player.
- The free online editor allows you to quickly and efficiently process content: trim, cut, add text, audio tracks, stock images, and videos directly in your browser or mobile application.
- The built-in streaming service helps to conduct all kinds of online events: broadcasts, virtual events, webinars, or interactive classes in high quality (720/1080p) with a lot of settings.
- The platform offers tools for creating interactive video content with links, quizzes, CTAs, and other audience engagement elements.
- Powerful analytics features allow you to flexibly track user behavior, collect a wide range of data, and gain detailed insights into uploaded or live content across a range of metrics.
- Vimeo AI automates video descriptions, summaries, multilingual translations, and transcript editing.
This marketing video software offers several quite budget-friendly tariff plans:
- Free (1 user, 1 GB space, basic features).
- Starter (1 user, 100 GB of space, video player customization, collaboration, security settings, and more) – $12 per month.
- Standard (more than 2 users, 1 TB of space, branding, AI script generator, and more) – $25 per month.
- Advanced (more than 2 users, 5 TB of space, live broadcasts, webinars, chats, polls, Q&A, AI summary generator, and more) – $65 per month.
- Enterprise – the cost is calculated individually and is provided upon request.
The prices shown are valid if you pay for the whole year at once. If you pay monthly, the price will be 40% higher. Each paid plan comes with a 7-day free trial.
Promo
The platform for creating and editing visual content, Promo.com, deservedly takes its place among the best video marketing software. It offers wide possibilities for processing and designing videos for social media, marketing, e-commerce, and various business areas (fashion, travel, restaurants, fitness, real estate, etc.).
Key features:
- Promo Video Maker with AI technology helps users create professional content for Facebook, Instagram, YouTube, and other platforms in a few seconds.
- The built-in content library provides access to a solid base of templates, distributed by thematic categories: trending content, videos for advertising and marketing, popular social networks, various industries, and so on.
- Video editing tools allow you to flexibly manage photos, videos, audio materials, and animations when developing branded content of various types and purposes.
- PromoAI effectively automates the full video-making cycle, including planning, creating, editing, and publishing videos on social networks and other platforms.
- The platform has its own knowledge base, Promo Academy. It contains a large selection of video tutorials with tips and recommendations for video makers.
The service offers the following tariff plans:
- Basic (120 premium clips, 2 GB of space, 200 music tracks) – $29 per month per user.
- Standard (360 PromoAI videos, 3600 premium clips, 10 GB of space, 1000 music tracks) – $59 per month per user.
- Pro (3600 PromoAI videos, 36000 premium clips, 50 GB of storage, 2000 music tracks) – $199 per month per user.
- Business (full unlimited) – the cost is calculated individually and is provided upon request.
The prices listed are valid for a full year of payment at once. If you prefer monthly payments, please note that the cost will be 50% higher. All users are provided with a 7-day money-back guarantee.
Vidyard
Rounding out our list is Vidyard, a powerful video marketing platform focused on business and sales. It offers a wide range of tools for creating, editing, and distributing video content, allowing businesses to engage with their audiences more effectively. The service is especially popular among B2B companies, as it helps automate personalized communications, improving customer engagement and increasing conversions.
Key features:
- Vidyard is ideal for preparing video content of different types and formats: software demos, pitches and commercial proposals, user and employee onboarding, user stories, and so on.
- Vidyard Video Messages helps managers and marketers record personalized offers and product presentations to communicate more effectively with leads and customers.
- Built-in analytics tools provide detailed insights into views and other actions of your target audience and allow you to instantly transfer this data to popular CRMs.
- The AI Avatar feature gives professionals the ability to automate the process of creating personalized videos based on a pre-prepared script.
- The service's tools are available for businesses of various sizes (startups, medium and large companies) from dozens of industries: finance, SaaS, logistics, telecom, education, medicine, manufacturing, travel, and more.
Vidyard is a free video marketing software since it does not require a subscription. The Free plan is suitable for those who are satisfied with basic functionality and a limited number of videos. The service also offers 3 paid tariff plans:
- Starter (advanced analytics, branding, and more) – $59 per user per month. Comes with a 14-day free trial.
- Teams – the cost is calculated individually and is provided upon request.
- Enterprise – the cost is calculated individually and is provided upon request.
Final Thoughts
The services presented in this article remain among the most popular among video makers, marketers, and sales specialists in 2025, as evidenced by numerous video marketing software reviews. They provide extensive opportunities for creating, editing, hosting, and analyzing video content, helping businesses and brands effectively interact with their audience.
Our selection includes platforms with various functionalities: from video editing tools and AI generation to analytics services and automation of marketing processes. The choice of the right solution depends on your goals: creating commercials, promotion on social networks, personalized video marketing, or a comprehensive video content strategy.
Proper use of video marketing tools and techniques will improve the quality of content and increase audience engagement, making marketing campaigns more effective. In addition, a well-thought-out video strategy strengthens brand trust and contributes to increased conversions.
If you are interested in implementing automation and increasing productivity, take a look at our service SaveMyLeads. You don't need any special knowledge. Explore examples of setting up integrations: