Google Lead Form and Asana Integration: Automatic Data Transfer

Many leads are lost because their data is slow in reaching the team. The longer a business delays responding to a new inquiry, the more likely it is that the customer will go to a competitor. Google Ads Lead Form and Asana integration helps solve this problem. It automatically converts lead data into tasks for managers, reducing the time from request to first contact. In this article, we’ll show you how to quickly and easily set up the integration using our SaveMyLeads connector.

Automatic data transfer from Google Lead Forms to Asana solves several critical problems at once. First, the need for manually copying contacts disappears, which significantly saves employees' time. Second, the risk of errors is minimized. Information is transferred without errors or inaccuracies, which is especially important when working with large volumes of applications.

In addition, Asana and Google Ads Lead Form integration helps structure the team's work. All new leads are automatically displayed as tasks in the corresponding projects of the task management service.

For example, if a client leaves a request to participate in a webinar, a task appears in Asana for the responsible manager with contact details. This approach allows the team to react promptly and distribute the workload effectively.

Another important benefit of the integration is the elimination of data transfer delays. When leads from Google Lead Form are automatically converted into tasks in Asana, the team can start working quickly. Businesses can process inquiries faster. This directly impacts customer satisfaction and increases the company’s competitiveness.

You can set up the Google Lead Form assets and Asana integration with SaveMyLeads in just a few minutes. You don't need any technical knowledge or coding skills. Just follow a few simple steps:

We have prepared a step-by-step guide for you to set up Asana and Google Lead Form assets integration. This will allow you to link both services quickly and without mistakes.

Start by creating a new connection.

Choose the system from which leads will be transferred—in this case, Google Lead Form.

Next, you can choose one of the ready-made templates for sending leads from Google Lead Form. You need to select Asana (Create Task).

Connect your Google Lead Form account to SaveMyLeads.

In this step, you can assign a name to the connection or simply click Continue.

Once the connected account appears in the list, select it.

You will now see the data reception URL. This link is where new data from Google Lead Form will be sent. Copy this URL.

Go to the Ads and Assets section on your Google Lead Form account and open the Assets tab.

Next, go to the form from which you want to receive data.

Find the section Other Data Integration Options.

Insert the copied SaveMyLeads link into the corresponding field.

For the key, enter the last part of the URL you copied earlier.

To move forward, you need to send test data.

After that, save your changes, return to SaveMyLeads, and continue the configuration process.

Connect your Asana account to SaveMyLeads.

Enter your Asana login and password.

Give SaveMyLeads permission to work with your account.

When your Asana account is displayed in the list, select it.

Specify the workspace, project, and section.

You will then see Asana fields where variables from Google Lead Form can be mapped. SML has already done this. If something does not suit you, add variables from the dropdown list.

When the data is assigned, click Continue.

Here you can preview the sample data that will be transferred to Asana each time a new lead comes in from Google Lead Form. Send test data to Asana to verify the settings.

To check the result, go to Asana.

Now, return to SaveMyLeads and complete the setup.

Finally, click Finish setup to activate the automatic data transfer. From now on, all new leads from Google Lead Form will be added to Asana as tasks.

If needed, you can change the connection name in the settings. For this, click on the gear icon.

Here, you can change the connection name and add it to a group. After that, click Continue.

That's all. The Asana and Google Leads integration has been completed.

Automatic lead transfer from Google Ads to Asana is not just a technical solution but a strategic step towards improving business efficiency. It allows you to reduce response time to customer inquiries and avoid losing valuable leads. Using SaveMyLeads, you can set up integration yourself, without the help of IT specialists.

The advantage of using the online connector is that all submissions from Google Lead Form are automatically delivered to Asana. Even if clients submit forms in bulk at the same time, the system correctly processes all data and promptly creates tasks for the team. This way, the business is freed from routine work, and employees can immediately start fulfilling their responsibilities.

Step-by-Step Guides for Setting Up Integrations: