Google Lead Form and Discord Integration: Automatically Send Messages About New Leads

There are two important points in working with leads: collecting their data without errors and responding quickly to each request. If you collect applications using Google Lead Form and use Discord for corporate communication, it is worth connecting these services. Integration allows you to automatically send notifications about new leads to the corresponding messenger channel, saving time and human resources. In this article, we will tell you how to quickly set it up using the SaveMyLeads connector.

Discord and Google Ads Lead Form integration is primarily needed by marketing specialists and sales managers. The advantages of this solution will also be appreciated by business owners and teams who actively use Discord. Its main task is to automate the transfer of leads and thus make their processing as efficient and convenient as possible.

Implementation examples:

This integration allows the team to centralize leads in Discord. It saves time on manual lead screening, avoids missing important applications, and enables much faster engagement with potential customers. This is especially critical for businesses where the speed of the first response impacts conversion (so, for almost all businesses).

Our online connector, SaveMyLeads, will assist you in quickly and easily setting up Discord and Google Ads Lead Form integration. No specific technical skills or programming knowledge are required to use this service. Basic computer experience is enough.

Since the connector takes care of all the hard work, the setup process is as simple as possible for the user. It consists of the following steps:

Advantages of the SaveMyLeads connector:

Create a new connection.

Next, select the source system from which you want to transfer lead data—for this purpose, choose Google Lead Form.

Select the destination template for your integration. Select “Discord (Send Message).”

Connect your Google Lead Form account to SaveMyLeads.

In the setup window, you can assign a name to the new connection.

Select your newly added Google account from the list.

A webhook URL will be generated for you. This URL is where the data from your Google lead form will be delivered. Copy the URL. You will need it in a few steps.

In your Google Ads account, go to “Ads & Assets” and open “Assets.”

Open the desired lead form that will be the data source.

Scroll to the "Other Data Integration Options" section within the form settings.

Paste the copied Webhook URL into the designated field for external integrations.

Copy the final segment (after the last slash) of the webhook URL.

In the "Key" field, enter the final segment of the URL.

Submit test data and click "Save" to apply the changes.

Return to SaveMyLeads to proceed to the next step of setting up the Google Leads and Discord integration.

Connect your Discord account to SML to continue integration setup.

Enter your Discord login details.

Select the Discord server where the lead data should be delivered.

Leave all permission checkboxes selected and click "Authorize" to grant SaveMyLeads access to your server and channels.

When your Discord account appears in the list, select it to proceed. 

Specify the channel that will receive messages with lead information.

On the following screen, the available Discord message fields will be displayed. Assign variables from the Google Lead Form to the fields using the dropdown lists.

You can give the sender bot a name and add the URL of the image you plan to set as its avatar.

When you are finished with the fields, click "Continue."

You should now see a sample message that will be sent to Discord for each new lead. Send test data to confirm that the integration is functioning properly.

Open the selected Discord channel to verify that the test message was received.

Return to SaveMyLeads and finish the Discord and Google Leads integration setup.

Click “Finish setup” and the automatic lead updates will now be enabled. From now on, every new lead that submits their data via Google Lead Form will arrive in Discord as a separate message.

You can rename a new integration in the settings. To access them, click the gear icon.

Here you can update the integration name and add it to a specific group, but this is not required. To complete the setup, click “Continue.”

The automatic lead transfer from Google Ads to Discord has been successfully activated.

Google Lead Form and Discord integration is a modern, simple solution that increases the efficiency of any business. It allows you to quickly respond to new leads and their requests, reduce the risk of lost applications, and also improve the coordination of teamwork. Connecting these tools via SaveMyLeads allows you to automate the transfer of new submissions from Google Lead Forms directly to the Discord work channel. As a result, the team can see, distribute, and process them much faster.

Step-by-Step Guides for Setting Up Integrations: