Today, there are many useful services available on the market that can make the work of sales managers easier and faster, as well as increase their efficiency. In this article, we have prepared an overview of the 7 most popular platforms in 2024. We invite you to familiarize yourself with their functionality, capabilities, and pricing policy.
HubSpot CRM
The HubSpot Sales Hub platform is one of the most well-known sales tools on the market. It offers a range of useful solutions for companies of different sizes and business areas, from individual entrepreneurs to multinational corporations.
Key features:
- The service's functionality supports the full sales cycle, from searching for potential clients to generating proposals and automating transaction management.
- The system helps generate and sort leads, create deals, and automate a number of tasks.
- Managers can effectively measure and optimize reach with campaign results reports and A/B tests.
- HubSpot gives you the ability to nurture your audience by automatically sending them personalized emails on a schedule, as well as automating tasks for each prospect.
- The platform allows you to create mailings quickly and easily, choosing the appropriate options from a large library of templates. In addition, you can instantly add contacts to the database directly from the inbox and other sources.
- The system supports mass data management through property updates, value copying, and other functions. Its users can set up an individual trigger sequence and receive notifications.
- HubSpot's sales intelligence tools integrate easily with third-party systems, including Gmail, Google Workspace, Outlook, Office 365, and more.
The platform offers four tariff plans:
- Free.
- Starter – $15 per month per user.
- Professional – $90 per month per user.
- Enterprise – $150 per month per user.
The prices listed are valid for a yearly payment at once. If you plan to pay monthly, please note that the cost will be higher.
Salesforce
Salesforce is one of the top sales automation tools. Launched in 1999, the service is still very popular and in demand in many companies in the USA and Europe. It is used by over 150,000 enterprises. One of its key modules (Sales Cloud) is designed directly for sales management.
Key features:
- The platform allows you to flexibly track and manage emails, events, and other types of engagement activities. It instantly collects, sorts, and processes data related to relevant leads, contacts, accounts, and opportunities.
- Lead management tools enable you to contact customers and track deals for each channel used separately. AI algorithms automatically prioritize leads based on their profile data.
- Account and opportunity management features create personalized deal insights and organize data for each client profile.
- With Salesforce Sales Cloud, managers can create accurate forecasts in real time and track metrics to identify the most profitable deals and current trends.
- B2B sales tools for managing sales funnels allow you to track and manage them through a single, convenient interface. Built-in charts help control changes, and AI sorting allows you to prioritize deals by importance.
The Salesforce platform offers three pricing plans:
- Starter Suite – $25 per month per user.
- Pro Suite – $100 per month per user.
- Enterprise – $165 per month per user.
You can pay for your Starter Suite subscription either annually or monthly, depending on your preference. Pro Suite and Enterprise subscriptions are paid in one lump sum per year, with no monthly payment option.
- Automate the work with leads from the Facebook advertising account
- Empower with integrations and instant transfer of leads
- Don't spend money on developers or integrators
- Save time by automating routine tasks
Lemlist
Lemlist service provides one of the best sets of sales AI tools. It has powerful functionality for cold emailing and sales promotion.
Key features:
- The platform flexibly automates interactions with the audience via email and LinkedIn, including sending invitations, sending messages, and viewing profiles. If necessary, these processes can also be managed manually.
- The sequence builder helps you develop drip campaigns and set up your audience outreach strategy. While creating a sequence, you can test its different steps and customize it based on triggers: email, LinkedIn URL, etc.
- In addition to creating campaigns manually, Lemlist supports their automation through AI algorithms – based on text prompts. Moreover, the service allows you to duplicate existing campaigns or choose them from a library of templates.
- The platform's sales CRM tools give users the ability to flexibly personalize newsletters and other types of campaigns. For example, they can add individual variables (customer name, company name, URL), as well as images, videos, and landing pages.
- Lemlist supports a wide range of third-party integrations. Links are available with Salesforce, Pipedrive, and HubSpot, as well as data enrichment and workflow management tools.
- The platform contains a built-in AI-powered B2B database with over 450 million contacts and a range of filters to find relevant leads.
Lemlist offers 4 pricing plans with a 14-day free trial:
- Email Starter – $32 per month per user.
- Email Pro – $55 per month per user.
- Multichannel Expert – $79 per month per user.
- Outreach Scale – $129 per month per user.
The prices listed are valid for a yearly payment at once. If you prefer to pay monthly or quarterly, the cost will be higher.
Calendly
Among sales productivity tools, platforms for planning automation occupy a special place. Calendly is one of the most popular services in this category. Its functionality allows businesses to plan tasks and processes both individually and in groups, flexibly manage them within different departments of the company while ensuring data security.
Key features:
- The solutions offered by the service for the sales sphere help to speed up the filling of funnels, automate repetitive actions, and collect data more efficiently. Thus, achieving the set goals is significantly simplified.
- Managers can schedule meetings directly through the site, without wasting time sending follow-ups by email. Calendly allows you to contact potential clients faster than competitors and instantly route requests to responsible employees. With it, even the smallest sales opportunity will be profitable.
- The platform allows you to schedule meetings through LinkedIn Messaging and embed Calendly links in your email, turning a customer's response into a meeting confirmation.
- Sales management tools that flexibly automate communication with clients before and after meetings increase the efficiency of the latter. Sending reminders and confirmations helps reduce the number of no-shows.
- The service supports data synchronization with CRM for automatic updating of leads and contacts, as well as booking meetings in real time.
The Calendly tariff line is represented by the following plans:
- Free (for individual use).
- Standard – $10 per month per user.
- Teams – $16 per month per user.
- Enterprise – from $15,000 per year.
The prices listed are valid for a year's payment at once. If you prefer to make monthly payments, please note that the cost will be approximately 20% higher.
RevenueHero
RevenueHero is a platform with the best sales tools for sales managers. It has powerful functionality aimed at planning and increasing conversion for a number of sales channels: web forms, applications, emails, online chats, cold calls, CRM, events, and more.
Key features:
- The platform allows customers to easily make reservations in a few clicks directly on the site through convenient forms. Its algorithms qualify applications based on form parameters, as well as CRM and additional data.
- Automatic routing of appointments is performed based on the available customer information, allowing them to be routed to the right sales department.
- The booking function based on customer responses via email automatically enters this information into the CRM and sends a confirmation to the responsible manager.
- The platform can turn offline contact with a potential client into a confirmed booking. It can set up individual meeting tracking and automate CRM updates based on their results.
- The service supports integrations with many third-party systems, including Unbounce, Typeform, Outreach, Webflow, Salesforce, Microsoft Teams, and Outlook.
RevenueHero offers two pricing plans:
- Essentials – $25 per month per user.
- Enterprise – $35 per month per user.
The prices listed are valid on the condition of payment for the entire year at once. The monthly payment mode is also available, but the cost in this case is higher. Additionally, a fixed platform commission is charged. Its size is $79 per month.
Hunter.io
The Hunter.io platform has a set of useful tools for sales and marketing from the must-have category. It helps managers and marketers in lead generation and collection of their contacts, address verification, and mass data processing. The service is ideal for companies that use cold mailings to fill their sales funnels.
Key features:
- The search function helps you find the necessary contacts in the platform database quickly and easily: person's name, position, email address, phone number, and links to social networks. The obtained information can be downloaded as a table for export to CRM.
- The additional search function, Email Finder, allows you to find email addresses in the database by the client's name and website address.
- The Email Verifier tool allows users to check the authenticity of email addresses in a few seconds. All you need to do is enter the data you are interested in into the appropriate window on the website.
- All of the above tasks can be performed in bulk, including searching and verifying email addresses, as well as searching for domains.
- The built-in CRM has a number of useful functions. With its help, you can add leads manually or via import, export them, filter them by a number of criteria, integrate with external systems, and more.
Hunter.io offers a free plan (up to 100 requests per month) and three paid plans:
- Starter – $34 per month.
- Growth – $104 per month.
- Business – $349 per month.
The prices indicated are valid on the condition of payment for the year at once. If desired, you can make payments monthly, but the cost in this case will be 30% higher.
Drift
Rounding out our selection is Drift, a platform with AI tools for sales. Its main purpose is to improve the quality of interaction with clients by providing them with the most personalized experience.
Key features:
- The platform has a solid set of tools for audience engagement. There are AI-powered chatbots, Intel's feature for identifying site visitors, the Audiences tool for web targeting, interactive landing pages (CLP) for interacting with visitors in real time, and more.
- The Drift Engage module automatically identifies visitors and recognizes their intent, allowing it to create effective user scenarios with high conversion.
- Bionic chatbots automate the processes of playbook development and personalization.
- The platform effectively identifies website visitors and creates a highly personalized experience for them. It enables them to qualify and develop leads in the sales funnel.
- With Drift, sales managers can quickly and accurately identify target accounts and allocate them for individual engagement at a time that works for them.
- The service's tools are capable of accurately separating existing customers from leads, finding growth opportunities, and providing the most relevant experience.
The Drift platform offers three pricing plans:
- Premium (for small businesses) – from $2,500 per month. Payment must be made for the entire year at once.
- Advanced – price available upon request.
- Enterprise – the cost is calculated individually and is provided upon request.
Final Thoughts
Using the systems discussed in this article, sales managers can qualitatively improve their work processes and automate repetitive tasks. For our review, we selected services of different types and purposes. Here you will find information about both specialized tools for cold mailings and universal B2B platforms with dozens of functions for optimizing sales and marketing. The range of their prices is quite wide. On average, these tools for sales will cost entrepreneurs $20–$50 per month. Some of them offer a free plan or a trial period to get acquainted with their capabilities.
Keep in mind that our service also helps to significantly increase the efficiency of sales managers. This is achieved thanks to the automation of work processes. With the SaveMyLeads service, you can set up the automatic transfer of leads from various sources to the systems and platforms you use to process orders and implement marketing campaigns. In this way, the speed and efficiency of the response to the client's appeal increases, which has a positive effect on conversion rates.