TikTok and MailerLite Integration: Automatic Lead Transfer

TikTok has become a powerful platform for audience engagement, and email marketing remains a reliable tool for converting leads into customers. Combining these two channels can significantly increase the effectiveness of your workflow. The TikTok and MailerLite integration allows you to quickly transfer lead data directly to the email platform, freeing you from manual work and ensuring prompt interaction with potential customers. In our article, you will learn how to set up this integration and what benefits it can provide you.

The MailerLite and TikTok integration will be especially useful for marketers, private entrepreneurs, and companies that actively use TikTok to attract leads and successfully convert them into email subscribers and customers. Automating the transfer of lead data from the social network to the email marketing platform allows you to significantly save time spent on exporting and importing CSV files and avoid errors that occur during manual data entry.

After leads fill out and submit the TikTok form, their data is automatically transferred to MailerLite. There, they are registered as new subscribers. With the appropriate settings in the marketing platform, all new TikTok leads are immediately added to the mailing list and sent personalized welcome emails and interesting offers. This way, the team can optimize their advertising campaigns, improve customer interaction, and increase the level of personalization of communication.

By automating the data transfer process, the company responds to changes faster and has time to adapt the existing marketing strategy to customer preferences and new trends. The ability to quickly receive lead data and analyze it allows you to adjust already launched campaigns in a timely manner. In addition, automation helps to test new approaches and strategies in the "here and now" mode, assessing their effectiveness in real time. Thanks to it, the business becomes more flexible and, accordingly, more efficient.

At first glance, it may seem that setting up TikTok and MailerLite integration is a rather complicated task that only experienced specialists can do. The online connector SaveMyLeads offers a ready-made solution, thanks to which you can do everything yourself very simply and quickly. Its intuitive interface allows you to connect both platforms and configure the automatic transfer of lead data from the social network to the email marketing service without narrow-profile technical knowledge and skills. As for the necessary experience, the ability to work with common computer programs will be enough for you.

Advantages of SML:

Setting up MailerLite integration with TikTok involves 3 steps:

Let's consider each stage step by step.

Setting up the TikTok integration with MailerLite begins with creating a new connection.

Our data source will be TikTok.

Now you need to select the platform where all new leads from TikTok will be sent. This is MailerLite.

Create a link between the TikTok work account, from which the leads should come, and SaveMyLeads.

Enter the authorization data of the TikTok account (login and password) in the window that opens. Then click "Log in."

Allow SaveMyLeads to access the TikTok account. To achieve this, check all the fields and click "Confirm."

The TikTok account should appear in the list of connected accounts. Select it.

Select the page and form you use to generate leads, and click "Continue".

Continue the MailerLite integration with TikTok. The next step is to connect your MailerLite account to SML.

Here you will need to enter the API key, but you don’t have one yet.

You can get the API key in the "Integrations" section of your MailerLite account.

In the API section, click "Use."

You need a new token. Therefore, you need to click "Generate new token."

Give the token a name and confirm that you are familiar with the API token requirements by checking the box. Now click "Create token."

Copy the API token you just generated.

Paste the token into the required field. Once done, click "Continue."

Make sure your MailerLite login is in the list of connected accounts. Select it.

Select a group where the new leads' data will be entered.

Fill in the fields you need, selecting variables from TikTok. To achieve this, use the dropdown menu.

When everything is ready, check if anything needs to be corrected and click "Continue."

Here is an example of a set of data for each lead from TikTok, which will be transferred to MailerLite to register a new subscriber. If you see that something needs to be edited, click "Back" and make the changes. To check the result, click “Send test data to MailerLite.”

Check your working MailerLite to ensure that the test data was successfully received.

Now, return to SaveMyLeads to finish the setup.

Click “Finish setup.” This will start the automatic update for this integration. Now every new lead from TikTok will be automatically transferred to MailerLite and become a subscriber.

You can change the name of the connection in the settings. To access them, click the gear icon.

Give the connection a new name and add it to a group if necessary. After that, click "Continue."

That's it! The MailerLite and TikTok integration is ready and has already started working.

TikTok integration with MailerLite is a powerful marketing automation tool that allows you to effectively convert TikTok leads into subscribers and customers. Thanks to the convenient and surprisingly easy-to-use code-free online connector SML, setting up this integration is as quick and easy as possible. By automating data transfer, you will save time, which allows you to focus on other important areas of your business. Don’t waste valuable resources on outdated and slow manual data transfer methods – speed up and increase the efficiency of your marketing today!

Step-by-Step Guides for Setting Up Integrations: