Google Lead Form and Smartsheet Integration: Automatic Addition of Rows

Process automation is the driving force of business, capable of providing rapid development and increased productivity today. One of the most effective automation solutions is the integration of services with which the company works. By linking Google Lead Form and Smartsheet, you will receive a transfer of lead data from forms to a table, which will occur without your participation. This approach allows you to eliminate manual work, significantly reduces the risk of errors, and speeds up the processing of applications. This guide will walk you through the quick and simple procedure of connecting Google Ads Lead Forms with Smartsheet.

Google Leads and Smartsheet integration will help increase productivity for everyone who actively uses both services. It will particularly benefit:

The automatic transfer of lead data from Google Lead Form to Smartsheet gives businesses significant benefits:

The marketing agency "Strategix Mktg" has an active advertising campaign in Google Ads. The goal is to promote educational courses in digital marketing for beginners. Using Google Lead Form, it collects a package of lead data, which includes first and last name, email, contact mobile phone number, course name, and wishes.

Before implementing the Smartsheet and Google Ads Lead Form integration, agency managers had to export a CSV file from Google Lead Form once a day and manually import it into Smartsheet. After that, they had to sort the requests, distribute them to managers, and finally respond to them. The entire process took several hours. Accordingly, delays in communication with potential clients were a constant occurrence.

After implementing the Smartsheet and Google Lead Form integration via SaveMyLeads, the data of each new lead is automatically transferred to Smartsheet. The sheet auto-inserts a row, pre-filled with these details.

Thus, managers can immediately see new applications in a shared table, assign specific people responsible for working with leads, and set statuses (“New,” “In progress,” “Closed”). This allows the responsible manager to contact the client without delay. Response time is significantly reduced – several hours turn into a few minutes.

Automatically moving lead data to Smartsheet enabled the agency to boost lead processing by 70%. In addition, it made it possible to avoid errors that occur during manual data entry and significantly improve the quality of interaction with potential clients.

The main advantages of the connector:

The process is quite simple. It consists of 3 stages:

Let's sync Google Ads Leads with Smartsheet right now. To make it as convenient as possible for you and to avoid making mistakes, we will consider each stage step by step and illustrate each step with a screenshot.

The first thing you need to do to start setting up the Google Lead Form integration with Smartsheet is to establish a new connection.

Select the source system you want to transfer lead data from. You need Google Lead Form.

Choose the destination platform for the lead data captured by your Google Lead Form. Your option is Smartsheet (Add Row).

Link your Google Lead Form account with SML.

Give this connection a new name. If you want to keep the current settings, click "Continue."

Select the connected login from the list.

Here is the URL for retrieving data. Copy it.

Log in to your Google Lead Form account. Go to the "Ads and Assets" section.

Next, you need the settings of the lead form.

Go to "Other data integration options."

Paste the URL in the required field.

In the "Key" field, insert the last fragment of the URL.

Create test data. Then, click "Send test data."

Remember to save changes by clicking the "Save" button.

Return to the SaveMyLeads connector to continue setting up.

To continue setting up your Smartsheet integration with Google Lead Form, connect your Smartsheet account to SaveMyLeads.

Enter your Smartsheet login credentials and click “Sign in.”

Allow SaveMyLeads to interact with your account.

Select the connected account from the list.

Select the spreadsheet where the Google Lead Form data should be sent. Important: If your columns have names, they will appear next to the corresponding fields.

Smartsheet fields can be mapped to variables from your lead form. To add a variable, hover over the field and select the variable you want from the dropdown list.

After filling out all required fields, click “Continue.”

Here’s an example of the data that will be transferred to your Smartsheet spreadsheet after a new lead fills out and submits the form. Click “Send test data to Smartsheet.” This will allow you to verify that your settings are correct.

To verify the result, go to your Smartsheet account.

Then return to SaveMyLeads to complete the settings. There are only a few steps left.

Click “Finish setup” to start the automatic update for the configured integration. From now on, all new leads from Google Lead Form will be automatically transferred to Smartsheet and formatted as new filled rows.

To make additional settings, click the gear icon.

If needed, you can rename the integration and assign it to a group. After that, click “Continue.”

The integration between Google Lead Form and Smartsheet is now complete.

Google Lead Form and Smartsheet integration is a highly effective way to automate the collecting and processing of leads. By integrating Smartsheet and Google Leads automation, businesses have the opportunity to increase work speed, enhance staff productivity, greatly reduce errors that occur during manual entry, and significantly improve the quality of customer service. SaveMyLeads' simple and convenient code-free solution allows any employee to set up such an integration, even if their computer skills are minimal. By doing this, you can improve your performance, modernize your business, and increase its competitiveness today.

Step-by-Step Guides for Setting Up Integrations: