Are you looking for an SEO-friendly content management system (CMS) for your website? If yes, WordPress can be your best bet. It powers about 42.4% of all the websites available on the internet.
Why is WordPress Popular?
Released in 2003, WordPress has kept growing over the years. Wondering why it is so popular? Well, one of the main reasons is that crafting creative and engaging content is super easy with this CMS platform. Moreover, it keeps updating to meet the evolving security requirements.
Another reason for the growing popularity of WordPress is its SEO readiness. Today, the digital landscape is becoming more and more competitive. Focusing on SEO is vital to rank higher and stand out. That is exactly why companies are leveraging WordPress for their website development.
Still, wondering why WordPress is the ideal CMS platform for SEO? Read the blog to find out the most prominent reasons.
Top 10 Reasons Why WordPress is the Best for SEO
1. Easy to Use
User-friendliness is what sets WordPress apart from other CMS platforms. It is an open-source platform that is readily available for use. Whether you are a programming expert or someone without any coding experience, working with WordPress is simple and easy.
All you need to do is head to the official website of WordPress and download the software. Within a matter of minutes, you can complete the setup and start building your new website. It allows you to add and modify website pages with ease.
Moreover, maintaining your websites is also easy with WordPress. As there are lot of themes available that can help you create an attractive website. But if you want to have more advanced features, you can use other coding practices with it. It supports various coding standard for HTML & CSS that leverage you to built more advance looking website.
2. Optimized for Mobile Users
Today, the number of smartphone users is on the rise. Most people prefer looking up information and websites through their smartphones. That is why Google ranks the websites that are optimized for mobile phones. So, making your website mobile-friendly is vital to increase its visibility online.
If you are using WordPress for your website, you do not have to worry. As most of the themes of WordPress are already optimized for mobile users. Therefore, ranking higher and attracting more traffic to your website will be easier.
3. Simple Meta Description Management
Another important SEO element in content is the meta description. It sums up the content of an entire page in just a few lines. Moreover, meta description makes it easier for search engines to determine the relevancy of websites. It allows search engine crawlers to understand what your web page is all about.
Adding relevant keywords to the metadata is an excellent way to improve your rankings online. Wondering how WordPress can help? Well, WordPress comes with several meta description plugins and enables you to easily make the necessary modifications to rank higher. You can find plugins such as Yoast SEO on WordPress. Adding metadata or editing the description is a breeze with these plugins.
4. Easy Image Optimization
Monotonous and plain texts may not be appealing to visitors of websites. Therefore, companies add interesting images to their blogs and other content to drive more traffic. Moreover, they are also vital for SEO. Adding images can make your content more readable and engaging. However, doing so the right way is crucial to improve your website ranking. But WordPress can simplify it for you.
WordPress helps resize all the images on your web pages to ensure that your pages load faster. Moreover, it enables you to create and incorporate relevant keywords in the text for all image descriptions. As a result, the chances of your website getting noticed by search engine crawlers increases. Also, WordPress allows you to access plugins that enable the automatic creation of alt texts for your images.
5. It Helps with Page Speed
Page speed is one of the vital Google ranking factors. In the fast-paced world of today, waiting has become a thing of the past. If your website takes more time to load, it can be frustrating for your users. They are likely to abandon your website and switch to your competitors. Want to prevent such a situation? Then you need to focus on the loading time of your web pages.
Another WordPress plugin you will find is WPOptimize. It can compress the images, cache the sites, and clear the database for faster website loading. Moreover, it can also compress PDF documents efficiently.
6. Creates Attractive Permalinks
Did you know that permalinks are vital for SEO? Indeed, it is! In simple words, permalinks are the URLs of your website. Popular search engines examine the URL of the websites and the first four words to get an idea about the content and keyword. It is crucial for the indexing of the sites. Meaning: if you do not have good permalinks, your site may not rank higher on the search engine.
Therefore, having a short and simple URL is vital. It makes it easier for search engines to understand and properly rank your website. WordPress can help in the creation of effective permalinks.
With the WordPress dashboard, you can create clean and appealing URLs in much less time. Moreover, it also allows you to add your relevant keywords to the permalinks. As a result, the chance of ranking higher on search engines increases.
7. Availability of SEO-friendly Themes
WordPress has many themes specifically coded to optimize your site for SEO. These themes can significantly increase your website loading speed which attracts more traffic. Some of the top SEO-friendly themes you will find on WordPress include ColorMag, Cenote, Spacious, Zakra, Flash, and more.
All these themes are multi-purpose themes enabling you to build a wide range of SEO-friendly websites. For instance, whether you want to create a business website or a blogging site, these plugins can help. Moreover, creating an appealing portfolio is also easy with these WordPress plugins.
8. Availability of SEO Plugins
WordPress also has special plugins specifically built for SEO. It can assist in strengthening your SEO efforts and ranking better on the search engines. All you need to do is understand the needs of your business and select the right plugin. One of the most common WordPress plugins is Yoast SEO. It allows the users to write and optimize content based on the focus keyword and improve the readability of the content.
Google XML Site Maps is another helpful plugin for WordPress. It enables you to map whether the structure of your site is easy for search engine crawlers to understand and index. Also, whenever you publish a post, this plugin will notify the search engines about the new content.
Another powerful plugin available with WordPress is Google Analytics. It allows you to see the Google Analytics report directly from the WordPress dashboard. Moreover, it tells you about the number of outbound links, affiliate links, and clicks you get.
9. Social Media Support
People spend a lot of time on different social media platforms nowadays. Therefore, companies focus on crafting appealing social media content to capture the attention of more potential customers. Moreover, engaging your audiences on social platforms directly impact your SEO efforts and boosts rankings.
WordPress provides you with the necessary social media support. Wondering how? Well, it comes with several social media plugins that make content management easier and simpler for you. The platform can help you easily add social sharing buttons that increase the visibility of your content. One of the top plugins offered by WordPress is Easy Social Sharing.
10. Focus on User Experience
User experience is a vital factor that search engines consider for ranking. Only when a website is successful in providing a great user experience, users are likely to stay on the site for a more extended period. It plays a vital role in increasing the conversion rates.
On the other hand, a poor user experience can lead to high bounce rates. WordPress comes with the best plugins and quality themes. So, providing a great experience to the visitors becomes simple and easy.
There is no denying the fact that search engines are the main source of traffic for websites. Therefore, companies look for the best ways to optimize websites and improve their rankings. Now that you know why WordPress is the best CMS for SEO, it is time to leverage the platform. Partner with WordPress experts and get started with your SEO-friendly website development.
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