Google Lead Form and Elastic Email Integration: Automatic Data Transfer

Automation is a progressive method of increasing the productivity of business processes. It helps collect and analyze potential buyers' contact info. It also improves ad campaign management and speeds up customer communication. Google Lead Form is a tool integrated directly into Google Ads. It lets you request data from potential customers. It does so without redirecting to other sites. Furthermore, it simplifies the buying process for users. Elastic Email is a reliable email marketing platform. It has great tools for creating, personalizing, and automating mailings. Both services show very decent results. How about expanding their potential? You can achieve this by connecting them and setting up a data exchange. In this article, we will tell you how to quickly and easily perform Google Ads Lead Form and Elastic Email integration.

Elastic Email and Google Ads Lead Form integration boosts e-commerce workflows. It makes them more accurate and faster. This is especially evident in marketing. When both systems work together, they send the leads' forms to Elastic Email. They are then turned into new contacts for mailing.

What are the benefits of this approach? Let's look at real-life examples. They will show how integrating these services can boost a company's performance.

To set up Google Ads Lead Form + Elastic Email integration, first, you need to create a new connection. For this, click on the appropriate button.

Choose the system from which you want to transfer leads. You need Google Lead Form.

Select the system where you want to transfer new leads from the Google Lead Form. You need Elastic Email (Create Contacts).

Connect the Google Lead Form account to SaveMyLeads.

Here, you can give a name to this connection or just click “Continue.”

When the connected account is displayed in the list, select it.

Now, you see the URL for receiving data. This is the URL where new data from the Google Lead Form will come. To continue setting up, copy the URL.

Go to the "Ads and Assets" section in your personal Google Lead Form account. You need the "Assets" tab. Make sure the Lead Forms tab is checked.

Go to the form from which you want to receive data.

Find the section "Other data integration options."

Paste the copied link in SaveMyLeads into the appropriate field.

Next, as a key, specify the last part of the URL.

To continue the setup, you need to generate test data. Therefore, click "Send test data." Don’t forget to save the changes.

Now, you can return to SaveMyLeads and continue setting up.

To set up Elastic Email + Google Ads Lead Form integration, you need to connect your Elastic Email account to SaveMyLeads. For this, click on the appropriate button.

In this window, you must specify the API key.

To receive the API key, go to the settings of your personal Elastic Email account.

Find the API section and click “Manage API keys.”

Click “Create.”

Specify a name for the new key and provide full access.

Click “Create” again.

Copy the API key.

Paste the API key into the appropriate field in SaveMyLeads. When the required field is filled, click “Continue.”

When the connected account is displayed in the list, select it.

Select the list in which new contacts will be created.

You see the Elastic Email fields for creating new contacts. You can assign variables from the Google Lead Form to these fields. To do this, click in the field and select a variable from the drop-down list.

When all the required fields are filled, click “Сontinue.”

Here, you see an example of the data that will be sent to Elastic Email as new contacts for each new lead from the Google Lead Form. To check the correctness of the settings, click “Send test data to Elastic Email.”

After successfully sending, go to Elastic Email and check the results.

Then, return to SaveMyLeads and continue setting up the Elastic Email + Google Lead Form integration.

Click “Finish setup” to enable the auto-update of the connection. In this case, all new leads from Google Lead Form will be instantly transferred to Elastic Email to create new contacts.

If you want to change the connection name, you can do this in its settings. For this, click on the gear icon.

Here, you can change the connection name and add it to a group. After that, click “Continue.”

That's all. The integration has been completed.

Successful setup of the Google Lead Form + Elastic Email integration and activation of the automatic update function launches stable interaction between systems. We hope that our instructions helped you do this quickly and without difficulties. You have likely received the results of such a union: uninterrupted data transfer.

By integrating Google Lead Form with Elastic Email, you no longer have to manually transfer lead data. This process is now fully automated. Our online connector, SaveMyLeads, is here to help. It can automate your daily data transfers between platforms. This will let you focus on improving customer service. You can also develop innovative strategies and other vital parts of your business.