Mailigen is an email and SMS marketing automation platform. The service offers a wide range of tools for setting up and implementing various mailings. In this article, we'll show you how to set up automatic addition of phones to Mailigen lists for SMS campaigns. The source of contacts will be new leads from Facebook.

Content:
1. How to set up Facebook and Mailigen integration
2. Connect Facebook Lead Ads
3. Connect Mailigen
4. Turn on auto-update
5. Conclusion

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High-quality communication with customers is one of the basic conditions for the existence and development of a business. Email and SMS are important communication channels with customers and potential buyers. Email newsletters are used to present a product or company, provide important information, and generally communicate with the customer. With the help of SMS campaigns, you can also promote goods/services and increase audience loyalty. For example, to notify about new offers and discounts, to congratulate on holidays, to make polls, etc.

The Mailigen service provides functionality for automating business communications and marketing. Including users of this platform can set up, manage and analyze SMS campaigns. Messaging is created using a simple and intuitive interface. Variables and links can be used in SMS text. It is possible to create sequences of messages, as well as set the start time of the mailing list. SMS campaign can be connected to Google Analytics.

The contact database is a necessary element for any SMS mailing. Let's consider a situation where Facebook is one of the lead generation channels, and contacts received through lead forms need to be added to the Mailigen service. In order not to waste time transferring data from one system to another, you can set up Facebook and Mailigen integration. As a result, the contact details of new Facebook leads will be automatically added to the service for mailing.

Facebook and Mailigen integration | Contacts in Mailigen


How to set up Facebook and Mailigen integration

The SaveMyLeads online connector allows you to set up Facebook Lead Ads and Mailigen integration in just a few minutes. Communication is created through the web interface, and no special knowledge or help from programmers is required. The SaveMyLeads service offers a large selection of templates for setting up the transfer of leads from Facebook Ad account to other systems. Including there is a ready-made solution for automatic data transfer to the Mailigen service.

In our case, the SaveMyLeads system will track the appearance of new leads in the Facebook advertising account, upload the data and add a new entry to the phone list for the SMS campaign. Such an automated process is extremely easy to set up. Now we will take a step-by-step look at how to create a Facebook and Mailigen integration to get rid of the routine task of transferring data.

Connect Facebook Lead Ads

Register on the site savemyleads.com and create a new connection in your personal account.

Facebook and Mailigen integration | Create a new integration


We need to choose a template for configuring integration — Mailigen (Add phone to subscription).

Facebook and Mailigen integration | Select a template


Connect a Facebook account to the SaveMyLeads system.

Facebook and Mailigen integration | Connect FB account to the SML


Specify login and password.

Facebook and Mailigen integration | Specify login and password


Let's go to the settings.

Facebook and Mailigen integration | Go to the settings


Select advertising pages for which it will be possible to configure data transfer. We recommend that you select all available pages at once.

Facebook and Mailigen integration | Select advertising pages


Leave all checkboxes enabled.

Facebook and Mailigen integration | Leave all checkboxes enabled


The Facebook account is connected to the SML system.

Facebook and Mailigen integration | The FB account is connected to the SML


Select the connected account from the list and continue the setup.

Facebook and Mailigen integration | Select the connected account


Now we need to define an advertising page, as well as a lead form, according to which information will be loaded. If the task is to receive data from several forms at once, then for each of them it is necessary to configure a separate connection. When all required parameters are defined, click “Continue”.

Facebook and Mailigen integration | Select an ad page and a lead form


Connect Mailigen

Connect the Mailigen account.

Facebook and Mailigen integration | Connect Mailigen account


To connect your Mailigen account to the SaveMyLeads system, you need to specify an API Key.

Facebook and Mailigen integration | The field "API Key"


In Mailigen's personal account, go to settings.

Facebook and Mailigen integration | In Mailigen's account go to settings


Go to the “API Keys” section and copy the active key. If you do not have an API key, you need to create one using the corresponding button.

Facebook and Mailigen integration | Copy the API Key


Return to the SML cabinet, insert the API key and click “Save”.

Facebook and Mailigen integration | Insert the API key


Select the connected Mailigen account and the list to which new contacts will be added.

Facebook and Mailigen integration | Select the Mailigen account and the list


At this point, we need to customize the contents of the Mailigen fields to create a new contact. The SML service offers its own way of filling in the fields. You can assign any system variable or Facebook variable by clicking in the field and selecting it from the list provided.

Facebook and Mailigen integration | Define the contents of the Mailigen fields


When the contents of the Mailigen fields are defined, click “Continue”.

Facebook and Mailigen integration | Click “Continue”


We see an example of the data that will be passed to Mailigen to create a new contact. Check the connection — click "Send test data to Mailigen".

Facebook and Mailigen integration | Send test data to Mailigen


Go to the Mailigen account and check for a new entry in the list of subscribers.

Facebook and Mailigen integration | Check for a new entry in the list of subscribers


Turn on auto-update

The final step in configuring the integration is enabling auto-update. To do this, click "Finish setup". Our connection is activated. From now on, new Facebook leads will be automatically transferred to the Mailigen service.

Facebook and Mailigen integration | Enable auto-update


You can optionally change the name of the integration. To do this, go to the communication settings and make the necessary changes.

Facebook and Mailigen integration | Change the name of the integration


Conclusion

We set up the Facebook and Mailigen integration using the SaveMyLeads online connector. As a result, each new lead from the Facebook advertising account will be automatically transferred to the Mailigen contact list for SMS delivery. Now you do not need to constantly upload leads from Facebook and transfer data manually.

The whole process of setting up Facebook and Mailigen integration took about 5 minutes. At the same time, neither the involvement of IT specialists, nor knowledge about the API and other specialized technologies was required. The SML service offers a user-friendly interface and dozens of ready-made templates for setting up automated data transfer from Facebook to other systems. By spending a little time creating an integration, you can permanently get rid of a number of routine operations that take up an impressive time resource every day.