In this tutorial, we'll show you how to automatically upload leads from your Facebook ad account to the Mailjet email marketing service. Within five minutes, without coding skills, you will be able to set up the communication of the systems. In the future, it will be possible to automatically send transactional and promotional emails to leads, and promptly interact so as not to lose their interest.

1. How to set up Facebook and Mailjet integration
2. Connect Facebook Leads Ads
3. Connect Mailjet
4. Automatic data update
5. Finish the setup


The advertising capabilities of the Facebook account allow you to generate leads for your business. After your ad has started to bring you potential customers, you need to immediately start working with them in order not to miss their interest and not let them go to competitors. This can be done by a large number of services designed specifically for convenient and effective work with leads, for example, the Mailjet mailing system. 

Thanks to the wide functionality of the site, you can send transactional messages and sales letters, lead leads through the sales funnel, and quickly respond to requests from potential buyers. This stimulates customer interest in your company and products, increases their loyalty. 

In addition to working with clients, you will be able to monitor in real time: control the receipt and reading of your letters by clients, analyze the results of marketing email campaigns. The capabilities of the service allow you to use ready-made templates for mailing, manage the list of contacts: classify them by preferences, geographic location, demographics, personalize the mailing list. Not all of this can be done directly on Facebook. The service is compatible with almost all existing email clients. Therefore, in order to take advantage of all Mailjet's capabilities, you will need to link its work with an advertising account on Facebook using the API.

How to set up Facebook and Mailjet integration

In-house or hired programmers who know how to work with API requests will help you unify the work of the systems. But if there is no IT specialist on the staff of the company, and you do not want extra expenses and loss of time, use the SaveMyLeads online connector.

Thanks to the capabilities of this service, you can independently configure the integration of Facebook and Mailjet without programming skills. In the future, according to the same scheme, you can combine the work of other services and systems that the company uses to conduct business. 

Connect Facebook Leads Ads

To start setting up, create a new connection.

Facebook and Mailjet integration | Click Create Connection 

Select among the ready-made templates for systems the one to which you want to transfer data, in our case it is Mailjet.

Facebook and Mailjet integration | Choose a template for the Mailjet system 

At the next stage, connect your advertising account on Facebook to the SaveMyLeads system 

Facebook and Mailjet integration | Click Connect account Facebook 

Enter your username and password from your personalon Facebook.

Facebook and Mailjet integration | Enter your username and password

After you have entered your username and password, to continue setting, in the window that appears, click the "Edit Settings" button. 

Facebook and Mailjet integration | Proceed with setup

You can now see the ad pages you have access to. Check the boxes against all at once. Thanks to this, in the future you will be able to work with them, if necessary.

Facebook and Mailjet integration | Check all advertising pages and click next.

In the next window you need to leave all the accessactive and click "Next".

Facebook and Mailjet integration | Continue setting

In the next step, you will see that your connected account is displayed in the list, select it:  

Facebook and Mailjet integration | Select a connected account

In the same window, in the “Page” field, select the advertising page on which you want to send leads.

Facebook and Mailjet integration | Select a page 

After you select a page, the next section - "Forms" will appear in the same window. In it, specify the forms by which the data will be transmitted. 

Connect applications without developers in 5 minutes!

Important! If you have specified several forms, then you will need to create a connection for each of them.

Facebook and Mailjet integration | Specify Forms

Connect Mailjet

To proceed to the next configuration step, connect your Mailjet account to SaveMyLeads.

Facebook and Mailjet integration | Click "Connect account Mailjet" 

To connect your Mailjet account to SaveMyLeads, in the window that appears, enter the API Key and Secret Key

Facebook and Mailjet integration | Window for entering the API Key and Secret Key

To get the API Key and Secret Key, you need to go to your personal Mailjet account.

Facebook and Mailjet integration | Mailjet Personal Account 

In your personal account, go to the "Settings" section, from it to the Rest API section, and in it select the "Master API Key" item.

Facebook and Mailjet integration | Go to the section "Account Settings" 
Facebook and Mailjet integration | In the Rest API section, select the Master API Key item.

In the window that opens, copy the API Key and Secret Key into the corresponding sections in turn and paste them into the required fields in the SaveMyLeads service.

Facebook and Mailjet integration | Copy the API Key and Secret Key
Facebook and Mailjet integration | Fill in the API Key and Secret Key fields and click Save

In the list, select the displayed connected login.

Facebook and Mailjet integration | Select login

In the next field, select List, to which new contacts will be added.

Facebook and Mailjet integration | Select List

Now you need to set the variables that will be passed from Facebook to the corresponding fields Mailjet. To select a variable, click on an empty field and select the required value from the drop-down list.

Facebook and Mailjet integration | Example of choosing a variable for a specific field 

If you are satisfied with the initial presettings of the fields, you can leave them as they are and continue the configuration.

Facebook and Mailjet integration | Continue the configuration

In the window that opens, you can see an example of data for creating a new contact.  

Facebook and Mailjet integration | Sample Data

If you want to make sure the settings are correct, click Send test data to Mailjet.

Facebook and Mailjet integration | Click Send test data to Mailjet 

After the test data has been successfully sent, go to MailJet and check the result.

Facebook and Mailjet integration | Test data 

If you are satisfied with the result, return to SaveMyLeads and complete the setup by clicking the "Finish Setup" button and proceed to the auto-update setup. 

Facebook and Mailjet integration | Completing the setup

Automatic data update

To set up instant transmission of leads as new contacts from Facebook to Mailjet, you need to turn on autorefresh. Clicking on the previous step "Finish Setup", you have already enabled it. It remains, if necessary, to change the name of the link. To do this, click on the settings gear and rename the link in the window that opens.

Facebook and Mailjet integration | Connection name change

Finish the setup

To adjust the unloading of leads from the advertising account in Facebook in email-sending service Mailjet, does not need the help of programmers. Thanks to a simple and easy-to-use interface, you can independently perform system integration via API or entrust it to any employee. If you encounter any difficulties during the setup process, please contact the SaveMyLeads service specialists, they will be happy to help.