Visual content is an effective way to promote products and services. Also, it can be a good source of traffic to your business page. Not a single advertising campaign on social networks can do without it. When creating ads in Facebook Ads Manager, not everyone can immediately figure out how to add an image and video to an ad. Our detailed instructions will help you do this and save you time.

Step-by-step instructions for adding an image

To add a graphic image or photo to an advertisement on Facebook, follow these steps in order:

Go to the ad you have already created (we talked about how to create it here). You will need the "Ad setup" section, or rather the "Format" section. Choose the one that suits you best: "Single image or video" or "Carousel" (2 or more images or videos that you can scroll through).

How to add media to ads on Facebook | Select Format


In the "Ad creative" section, click on "Add media" and select "Add image".

Adding images to Facebook ads | Add image


In the window that opens, upload your image and click "Next".

How to add media to ads on Facebook | Upload the picture


Using the "Crop" function, you can change the aspect ratio of the image. This is useful if you plan to place your ad on different sites.

Adding images to Facebook ads | Crop function<br>


The "Optimize" function will help improve the image for a specific target audience. When all manipulations with the image are finished, do not forget to click the "Done" button.

How to add media to ads on facebook | Optimize function<br>


Make sure your ad looks the way you intended. To complete this, use the preview.

Adding images to Facebook ads | Review

Step-by-step instructions for adding a video

Before you start adding your video to an ad, pay attention to its format, as not everyone is supported by Ads Manager. However, the list of supported formats is huge. You can find it on the official Facebook help page. The best options are MP4, MOV or GIF. If your video is saved in one of them, there will definitely be no problems.

Now that you've verified that the video format is appropriate, go to the ad you've created. Just like when adding an image, you will need the "Ad setup" section, or rather the "Format" section. Choose the one you need: "Single image or video" or "Carousel".

Adding videos to Facebook ads | Single video or Carousel

Format Single image or video

If you have chosen the format "Single image or video", do the following:

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How to add video to ads on Facebook | Add or create video


Videos can be taken from the advertising account library or downloaded directly from your device. To find the desired clip in the library, simply hover over each of them to start playback.

Adding videos to Facebook ads | Upload the video


If you need to edit the uploaded video, please click "Edit Media" and select "Edit video".

How to add video to ads on Facebook | Edit video


Here you can crop it, set a thumbnail, add captions, overlay text and logo.

Adding videos to Facebook ads | How to edit video

Carousel format

When choosing a format "Carousel" your actions should be like this:

In the "Ad creative" section, click "Add cards" (note that there must be at least two of them) and click on "Add video cards" in the drop-down list.  

How to add videos to ads on Facebook | Add video cards


Select the videos you want from the library or upload them directly from your device.

How to add videos to ads on Facebook | Choose video


Select the videos that will participate in the carousel and click "Continue".

How to add videos to ads on Facebook | Select video


If necessary, the downloaded videos can be edited by clicking on the pencil icon next to each of them.

How to add video to ads on Facebook | Edit video


Here you can create thumbnails and overlay text.

How to add video to ads on Facebook | Thumbnail and captions


Add a title, accompanying text, a brief announcement. You can also edit your video ad placements in the "Edit placement" section. 

How to add video to ads on Facebook | Edit placement


When you're done, check everything carefully and click "Publish" to launch the ad.

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If you use Facebook Lead Ads, then you should know what it means to regularly download CSV files and transfer data to various support services. How many times a day do you check for new leads in your ad account? How often do you transfer data to a CRM system, task manager, email service or Google Sheets? Try using the SaveMyLeads online connector. This is a no-code tool with which anyone can set up integrations for Facebook. Spend just a few minutes and you will receive real-time notifications in the messenger about new leads. Another 5-10 minutes of work in SML, and the data from the FB advertising account will be automatically transferred to the CRM system or Email service. The SaveMyLeads system will do the routine work for you, and you will surely like it.