5 Best Blog Platforms in 2025

How to Start a Blog

1. Define your goal and niche. Before choosing a platform, ask yourself, why are you blogging? It could be to share knowledge, promote services, earn money from advertising, or create a community. A clear goal will help you choose a topic and style of presentation.
2. Know your audience. The competition among bloggers continues to grow. To stand out, you need to understand who your readers are, what interests them, and how they consume content—text, video, or podcasts.
3. Compare blogging platforms. Choosing the right service for publishing is a key step. Blogging platforms comparison is useful here. Tools with a simple interface are suitable for beginners. Experienced bloggers may pay attention to services with advanced features for SEO, analytics, or monetization. Take your time—test several solutions and choose the one that suits your needs.
4. Set up the design and structure. Visual design directly affects the perception of content. Choose convenient navigation, an adaptive template, and think through the user experience.
5. Create a content strategy. Regularity of publications and uniqueness of materials are the main factors of success. Create a posting calendar, define key topics, and distribute them over time.

Medium

• Authors can publish content of various types and volumes on Medium: articles, essays, posts, stories, etc. The service is equipped with a convenient text editor with a large set of formatting functions.
• The platform allows you to embed images, videos, and other media content from third-party sites (YouTube, X, and others).
• Medium has its own recommendation algorithm, tagging system, and personalized content feed. Thanks to them, bloggers can showcase their creativity to the target audience without paid promotion tools.
• The Partner Program helps authors monetize their blogs by earning money from views of their articles. The amount of income depends on how actively readers interact with their content. Metrics such as reading time, the number of claps (analogous to likes), and comments are considered.
• Authors can customize their personal pages, but the options are quite limited. You can only upload a profile photo, cover images, and fill out the bio section.
• The blog platform contains built-in analytics tools. Using them, bloggers track the number of views and reads of their content. They allow you to determine the read rate—the number of readers who finish a particular article.

• Medium Member (access to member-only content, support of favorite authors, ability to publish and monetize articles, offline access via the app, connecting your own domain)—$5 per month.
• Friend of Medium (all the features of Medium Member, plus 4x support for your favorite authors, sharing of member-only content, and customization of the app icon)—$15 per month.

Ghost

• The built-in website builder allows you to easily and quickly develop a full-fledged blog or other web resource without programming or design skills.
• Users have access to a marketplace with hundreds of professional design templates. Any of them can be flexibly customized. If necessary, the website design can be created from scratch. The appropriate tools are available for this.
• The Ghost text editor helps you write, edit, and format articles, posts, notes, and other materials. It also lets you preview them and publish them on websites.
• A solid library of media content makes it possible to illustrate authors' texts. This can be done using images, video, audio, GIFs, downloadable files, and more.
• The presence of a built-in email newsletter module is a strong reason to call Ghost the best CMS for blogging. This tool allows bloggers to send articles and other materials to their readers via email. Using it, they can also launch automated newsletters and segment the audience, delivering the most relevant content to subscribers.
• Native analytics provide detailed information about content performance and how audiences rate and engage with it. Bloggers have access to features for monitoring and managing their subscriber base. They can view subscription type, open rate, and other data.

• Starter (1000 subscribers, 1 employee, maximum upload size is 5 MB)—$18 per month.
• Publisher (1000 subscribers, 3 employees, maximum upload size of 100 MB, customizable themes, over 8000 integrations, paid subscriptions)—$35 per month.
• Business (10,000 subscribers, 15 employees, all the features of Publisher, plus priority support and increased limits)—$239 per month.
• Custom (unlimited number of subscribers, unlimited number of employees, all Business features, as well as advanced configuration and 99.9% uptime SLA)—the cost is calculated individually and is provided upon request.

Wix

• The platform allows you to easily create and design blog content from scratch using the built-in text editor. A large library of templates and presets significantly accelerates this process.
• The Wix Studio Editor tool allows you to develop professional blog sites in no-code mode. With it, you can create layouts, place text and images on them, add effects and filters, connect dynamic content, and so on.
• Users can flexibly manage multiple blogs or other types of websites through a centralized dashboard, making it easy and quick to update content across multiple platforms.
• Access control options help you regulate rights for different categories of users and protect content with privacy settings.
• The Wix Analytics tool built into the dashboard provides personalized insights into views and other audience interactions with content. It also allows you to track blogging trends, monetization dynamics, and other important blog metrics.
• The Wix Data API provides advanced functionality for remotely monitoring and managing web content. This includes sorting and filtering, as well as data aggregation and retrieving collection items.

• Light (2 employees, 2 GB of space, free domain for a year, multi-cloud hosting, Light marketing package)—$17 per month.
• Core (5 employees, 50 GB of space, free domain for a year, multi-cloud hosting, Basic marketing package, payment acceptance, basic e-commerce functions)—$29 per month.
• Business (10 employees, 100 GB of space, free domain for a year, multi-cloud hosting, Standard marketing package, payment acceptance, standard e-commerce features)—$39 per month.
• Business Elite (100 employees, unlimited space, free domain for a year, multi-cloud hosting, Advanced marketing package, payment acceptance, advanced e-commerce features, advanced developer tools)—$159 per month.

Blogger

• Users have access to an impressive library of free theme templates in various styles, from minimalist to dynamic. Bloggers can edit any of them: add or remove blocks, change column widths, fonts, and colors, upload background images, and more.
• The blog owner gets the right to add co-authors with permission to publish and edit content. To achieve this, they must have a Google account. Co-authors with administrator rights can also change the design of the blog and add or remove other participants.
• Blogger allows users to monetize their blogs by connecting them to Google AdSense. Other ways to make money from your content include sponsored posts, affiliate marketing, product review ads, and more.
• The platform's standard functionality can be easily expanded with numerous native widgets—so-called gadgets. With their help, users can automatically translate published articles into different languages, post photo slideshows, display the most popular posts, export tweets from X, and more.
• The statistics dashboard helps you track key blog metrics in the form of graphs and charts. The data is updated in real time. In addition to counting traffic, it shows which countries the blog's audience lives in. For a more detailed traffic analysis, the blog can be connected to Google Analytics.

Squarespace

• The service offers more than 185 design templates for different types of websites, including over 50 templates specifically for blogs. Among them, it is easy to find a suitable style for any topic: fashion, fitness, lifestyle, gaming, education, technology, interior design, music, and so on.
• The built-in online assistant Blueprint AI allows you to develop a unique website design without special skills or blogging tools. Simply specify the desired theme and select the appropriate styles, colors, fonts, and other parameters.
• The convenient drag-and-drop editor makes it easy to customize templates manually. Users can edit the structure of blocks, menu and navigation elements, upload images, and more.
• The built-in search module with support for AI algorithms significantly simplifies and speeds up the selection of a suitable domain name for your blog. On the platform, you can also purchase a domain with a free SSL/TLS certificate, WHOIS protection, and connection of email addresses.
• The logo maker allows anyone, without design skills, to develop a professional logo and place it on their website in a couple of clicks.
• The service allows authors to monetize their blogs in several ways, including paid access to premium content, paid subscriptions to newsletters, and more.

• Personal (free and paid access to content and digital products by subscription)—$25 per month.
• Business (all the features of Personal, plus sales of physical goods and services with a 3% commission, advanced web analytics)—$36 per month.
• Commerce Basic (all Business features, plus 0% commission on sales of physical goods and services, merchandising tools)—$40 per month.
• Commerce Advanced (all the features of Commerce Basic, plus advanced shipping and discounting tools and selling product subscriptions)—$72 per month.

Conclusion