Integrating your Facebook lead form with Mailchimp can significantly streamline your digital marketing efforts, allowing you to automate the collection and management of lead data directly into your email campaigns. This setup not only saves time but also enhances the efficiency of your lead management process, ensuring that your marketing communications are timely and targeted. Here’s an article on how to link your Facebook lead form to Mailchimp.

Understanding the Integration

Before diving into the technical setup, it's important to understand what linking your Facebook lead form to Mailchimp entails. This integration automatically transfers leads generated from Facebook ads directly into your Mailchimp lists. The primary benefits include:

  • Automated Data Capture: Eliminates the need for manual entry, reducing errors and saving time.
  • Enhanced Segmentation: Leads can be segmented based on the data captured through Facebook, allowing for more personalized email campaigns.
  • Real-Time Engagement: Quickly engage new leads with automated email workflows that trigger as soon as a new lead is added.

Setting Up Your Facebook Lead Form

The first step in the process is to ensure your Facebook lead form is properly set up. Here’s how you can create a lead form that captures the necessary information:

  1. Go to your Facebook Page and select the 'Publishing Tools' section.
  2. Under 'Lead Ads Forms', choose 'Forms Library' and then 'Create'.
  3. Design your form to include fields that are relevant for your Mailchimp email list such as name, email, phone number, etc.
  4. Specify the privacy policy and completion instructions to comply with data regulations.

Make sure that the fields you include in your Facebook form match the fields you use in your Mailchimp list to ensure seamless data synchronization.

Using SaveMyLeads for Integration

Once your lead form is ready, you can use an integration tool like SaveMyLeads to connect your Facebook account to Mailchimp:

  • Sign up for SaveMyLeads and connect your Facebook account by providing the necessary permissions.
  • Select the specific Facebook lead form you want to link to Mailchimp.
  • Connect your Mailchimp account and choose the list you want to populate with leads from Facebook.

SML automates the data transfer from Facebook to Mailchimp, eliminating the need for manual data handling and significantly improving the efficiency of your lead management.

Customizing Data Transfer

With your accounts linked, it's essential to customize how data is transferred to serve your specific marketing needs.

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What to do:

  • Field Mapping: Ensure that data from Facebook is correctly mapped to corresponding fields in Mailchimp. This might include custom fields that you have set up in your Mailchimp list.
  • Segmentation Rules: Set up rules for segmentation in Mailchimp based on the data received from Facebook. This can help in creating targeted email campaigns.

Proper customization ensures that the data serves your marketing strategies effectively, enhancing the relevance and impact of your campaigns.

Managing and Optimizing the Integration

After setting up the integration, continuous management and optimization are key to making the most out of your Facebook and Mailchimp linkage:

  1. Regularly check the integration for any issues or errors in data transfer.
  2. Monitor the performance of email campaigns triggered by new leads to see if adjustments are needed.
  3. Update your Facebook and Mailchimp settings as your marketing strategies evolve.

Maintaining the integration effectively ensures that your marketing efforts are synchronized and that you are consistently engaging your leads at the right time with the right content.


Linking your Facebook lead form to Mailchimp can dramatically improve the efficiency and effectiveness of your marketing efforts. By automating the data transfer process using tools like SaveMyLeads, you can ensure that your leads are immediately engaged with relevant content, driving higher conversions and better customer engagement. With the steps outlined above, you can set up this integration smoothly and start making the most of your digital marketing campaigns.


Use the SaveMyLeads service to improve the speed and quality of your Facebook lead processing. You do not need to regularly check the advertising account and download the CSV file. Get leads quickly and in a convenient format. Using the SML online connector, you can set up automatic transfer of leads from Facebook to various services: CRM systems, instant messengers, task managers, email services, etc. Automate the data transfer process, save time and improve customer service.