Perplexity, an innovative platform based on artificial intelligence, has announced the introduction of advertising into its search engine. Initially, users in the USA will gain access to the new format. Ad placements will take the form of sponsored follow-up questions. Special markings will distinguish them from others.
Company representatives stated that subscriptions alone do not bring enough income. They noted that the launch of advertising is an important stage for ensuring financial stability and developing cooperation with publishers. Indeed, Whole Foods, Universal McCann, and PMG have already been named among the key partners of the new advertising program.
The company emphasized that answers to sponsored questions will be generated exclusively by artificial intelligence, without any influence from advertisers. In addition, the platform guarantees the confidentiality of users' personal data, which will remain unavailable to partners. Advertising integrations will not affect the quality of information provided by the platform. Its answers will remain accurate, unbiased, and helpful.
Perplexity's move to advertising is significantly different from OpenAI's policy, which launched SearchGPT without similar formats. At the same time, Google is testing ads in its AI Overviews service. Microsoft had already explored showing ads in the answers its chatbot gave on Bing.
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