Integrating Facebook leads into HubSpot can dramatically improve your marketing efficiency. However, sometimes leads may not appear as expected in HubSpot. Understanding why this happens and how to fix it can help you maintain a seamless flow of data and optimize your lead generation efforts.

Common Causes of Integration Issues

Several factors can prevent Facebook leads from appearing in HubSpot. Identifying these issues is the first step toward resolving them.

Typical Problems Include:

  1. Incorrect Configuration: Settings in either Facebook or HubSpot may not be properly configured to allow for data transfer.
  2. API Connectivity Issues: Problems with API connections can disrupt data flow between Facebook and HubSpot.
  3. Permission and Privacy Settings: Insufficient permissions can block the transfer of data from Facebook to HubSpot.

Checking Integration Settings

To ensure your Facebook leads are correctly integrated with HubSpot, verify your integration settings.

Steps to Check Your Settings:

  1. Review HubSpot Integration Setup: Confirm that the Facebook integration is active and correctly configured in your HubSpot account.
  2. Inspect Facebook Lead Ad Setup: Make sure that the lead form is properly linked to your HubSpot account.
  3. Validate API Connections: Check if there are any disruptions or changes in API connectivity that might affect data transmission.

Resolving Common Configuration Errors

Mistakes in the setup process can often be the root cause of integration issues. Correcting these errors can help restore the flow of lead data.

  • Re-authenticate Accounts: Occasionally, re-authenticating your Facebook and HubSpot accounts can resolve syncing issues.
  • Update Integration Settings: Ensure that any recent updates in Facebook or HubSpot settings are accommodated in your integration setup.
  • Consult HubSpot Support: If issues persist, reaching out to HubSpot’s support can provide additional guidance and troubleshooting.

Best Practices for Reliable Integration

Adopting best practices for integration can prevent future issues with your Facebook leads not showing up in HubSpot.

  • Regularly Monitor Lead Flow: Keep an eye on the flow of leads from Facebook to HubSpot to quickly identify and rectify any disruptions.
  • Maintain Updated Permissions: Regularly check and update the permissions settings on both platforms to ensure continuous data access.
  • Use Reliable Integration Tools: Tools like SaveMyLeads can provide a robust and reliable connection between Facebook and various CRM systems, including HubSpot.


Facebook leads not appearing in HubSpot can be frustrating, but with the right knowledge and tools, these issues can be resolved. By following the steps outlined above, you can ensure a smooth and efficient integration process, keeping your lead management system running optimally.


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