Selecting the right Customer Relationship Management (CRM) system to integrate with Facebook ads is crucial for marketers looking to enhance lead management and campaign efficiency. This article reviews the best CRMs that offer robust integration with Facebook, providing insights into their features, benefits, and how they enhance marketing strategies.

Criteria for Choosing the Best CRM for Facebook Ads

When selecting a CRM for Facebook ads, consider the following criteria:

  • Ease of Integration: How seamlessly does the CRM integrate with Facebook?
  • Data Synchronization: Does the CRM offer real-time data syncing with Facebook ads?
  • Lead Management Features: What tools does the CRM offer to manage and nurture leads from Facebook?
  • Analytics and Reporting: Can the CRM generate insightful reports from Facebook ad data?

Top CRMs for Facebook Ads Integration

Several CRMs stand out for their exceptional integration capabilities with Facebook ads:

  • Salesforce: Known for its extensive analytics capabilities and robust integration with Facebook Lead Ads, Salesforce allows for advanced lead tracking and customer journey mapping.
  • HubSpot: With its easy-to-use interface, HubSpot seamlessly integrates with Facebook, enabling marketers to create targeted campaigns based on detailed CRM insights.
  • Zoho CRM: Offers a cost-effective solution with strong Facebook ads integration, ideal for small to medium-sized businesses looking to capitalize on social media leads.

How to Integrate Your CRM with Facebook Ads

Integrating your chosen CRM with Facebook Ads can be streamlined through the following steps:

  1. Connect Your CRM to Facebook: Utilize built-in tools or third-party applications like SaveMyLeads to link your CRM with your Facebook advertising account.
  2. Set Up Lead Syncing: Configure your CRM settings to automatically import leads from Facebook as they are generated.
  3. Customize Lead Management: Tailor the CRM’s lead management settings to align with your marketing strategy, ensuring leads are followed up on efficiently.

Leveraging CRM Integration for Enhanced Marketing

Once your CRM is integrated with Facebook ads, leverage this setup to enhance your marketing efforts:

  • Automate Lead Nurturing: Use CRM workflows to automatically send emails, notifications, or assign tasks based on lead behavior tracked through Facebook ads.
  • Refine Targeting Based on CRM Data: Employ CRM insights to refine your Facebook audience targeting, improving ad relevance and conversion rates.
  • Measure ROI: Utilize CRM analytics to track the effectiveness of Facebook campaigns and measure return on investment.


The best CRM for Facebook ads depends on your specific business needs, budget, and marketing goals. Salesforce, HubSpot, and Zoho CRM are top choices due to their robust integration features, ease of use, and comprehensive analytics tools. By selecting the right CRM and integrating it effectively with Facebook ads, businesses can significantly improve their lead management and campaign success.


If you use Facebook Lead Ads, then you should know what it means to regularly download CSV files and transfer data to various support services. How many times a day do you check for new leads in your ad account? How often do you transfer data to a CRM system, task manager, email service or Google Sheets? Try using the SaveMyLeads online connector. This is a no-code tool with which anyone can set up integrations for Facebook. Spend just a few minutes and you will receive real-time notifications in the messenger about new leads. Another 5-10 minutes of work in SML, and the data from the FB advertising account will be automatically transferred to the CRM system or Email service. The SaveMyLeads system will do the routine work for you, and you will surely like it.