Meta Reels Ads Specs

Meta Reels Video Ads offer a dynamic way to engage with your audience. These ads appear in the Reels section of Facebook and Instagram, providing a seamless and immersive experience. To ensure your video ads are optimized for this format, follow the specifications below:

• Resolution: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• File Format: MP4 or MOV
• Maximum File Size: 4GB
• Video Length: Up to 30 seconds
• Frame Rate: Minimum 30 FPS
• Audio: Stereo AAC audio compression, 128kbps+

By adhering to these specifications, you can create high-quality video ads that capture attention and drive engagement. Make sure your content is visually compelling and optimized for vertical viewing to maximize its impact within the Meta Reels environment.

When creating Meta Reels Image Ads, it's essential to adhere to specific guidelines to ensure optimal performance and user engagement. The recommended image resolution is 1080 x 1920 pixels, with an aspect ratio of 9:16. Images should be in JPG or PNG format and should not exceed 30MB in file size. To capture attention effectively, use high-quality visuals that are relevant to your target audience and avoid excessive text, as images with more than 20% text may see reduced delivery.

Additionally, integrating your Meta Reels Image Ads with automation tools like SaveMyLeads can streamline your marketing efforts. SaveMyLeads allows you to connect your ad campaigns with various CRM and email marketing systems, ensuring that leads generated from your ads are automatically captured and managed efficiently. This integration helps you maintain a seamless workflow and maximizes the potential of your advertising efforts by keeping your leads organized and promptly followed up.

Meta Reels Text Ads are a powerful tool for engaging your audience with concise and impactful messages. These ads are designed to capture attention quickly and effectively within the dynamic environment of Reels. To ensure your text ads perform optimally, adhere to the following specifications:

1. Headline: Maximum of 40 characters. Keep it short and compelling.
2. Primary Text: Maximum of 125 characters. This is your main message, so make it clear and engaging.
3. Call to Action (CTA): Choose from a range of predefined CTAs that best match your campaign goals, such as "Shop Now" or "Learn More."
4. Language: Ensure the language used is appropriate for your target audience and adheres to Meta's advertising policies.

By following these guidelines, you can create text ads that not only meet Meta's specifications but also resonate with your target audience. Remember, the key to a successful ad is clarity, brevity, and a strong call to action that encourages user engagement.

Meta Reels Link Ads are an effective way to drive traffic and engagement by integrating clickable links within your Reels content. These ads allow businesses to seamlessly connect with their audience while providing a direct path to their website, product page, or any other online destination.

For optimal performance, it's crucial to adhere to the specific requirements and guidelines set by Meta. Ensuring that your ads meet these specifications will help in delivering a smooth and engaging user experience, thereby increasing the likelihood of achieving your marketing goals.

• Video Length: Up to 30 seconds
• Aspect Ratio: 9:16
• Resolution: Minimum 1080 x 1920 pixels
• File Size: Up to 4GB
• File Type: MP4 or MOV
• Caption: Up to 125 characters
• Call-to-Action: Available options include "Learn More," "Shop Now," and "Sign Up"

By following these specifications, you can create compelling Meta Reels Link Ads that not only capture attention but also drive meaningful actions. Make sure to regularly review and update your ad content to stay aligned with Meta's evolving guidelines and best practices.

Meta Reels Call-to-Action (CTA) ads are designed to engage users and drive specific actions, such as visiting a website, downloading an app, or making a purchase. To create an effective CTA ad, ensure your video is in a vertical format with an aspect ratio of 9:16 and a resolution of at least 1080 x 1920 pixels. The maximum file size allowed is 4GB, and the video length should not exceed 30 seconds. Use engaging visuals and clear messaging to capture attention within the first few seconds.

When setting up your CTA, choose from a variety of options like "Shop Now," "Learn More," or "Sign Up." To streamline the process of capturing leads generated from your CTA ads, consider integrating with services like SaveMyLeads. This platform allows you to automate the transfer of lead data from your Meta Reels ads to your CRM or email marketing tools, ensuring you never miss an opportunity to follow up with potential customers. Ensure your ad copy complements the CTA and provides a compelling reason for users to take action.