Meta Ads Creative Specs

Meta Ads Creative Specs define the guidelines for creating effective advertisements on Meta platforms. Adhering to these specifications ensures your ads are displayed correctly and perform optimally across various devices and placements.

• Image Ads: Recommended resolution is 1080 x 1080 pixels. Supported formats are JPG and PNG. The maximum file size is 30MB.
• Video Ads: Recommended resolution is 1080 x 1080 pixels. Supported formats are MP4 and MOV. The maximum file size is 4GB, with a maximum length of 240 minutes.
• Carousel Ads: Each image or video card should be 1080 x 1080 pixels. Up to 10 cards are supported per carousel.
• Text: Primary text: 125 characters. Headline: 40 characters. Description: 30 characters.

For seamless integration of your ad data with CRM systems, consider using services like SaveMyLeads. This platform automates the transfer of leads from Meta Ads to your CRM, ensuring you never miss a potential customer and can focus on optimizing your ad performance.

When creating image ads for Meta platforms, it's crucial to adhere to specific guidelines to ensure optimal display and performance. The recommended image dimensions are 1200 x 628 pixels, with an aspect ratio of 1.91:1. The file size should not exceed 30MB, and the supported formats include JPG and PNG. To maintain high-quality visuals, aim for a resolution of at least 1080 x 1080 pixels. Additionally, avoid text-heavy images as they may reduce engagement; Meta suggests keeping text to less than 20% of the image area.

For advertisers looking to streamline their ad creation and integration processes, SaveMyLeads offers a valuable solution. This service enables seamless integration with Meta Ads, automating the transfer of leads and data between platforms. By utilizing SaveMyLeads, businesses can save time and reduce manual errors, ensuring that their campaigns run smoothly and efficiently. This integration can be particularly beneficial for managing large-scale ad operations, allowing marketers to focus on optimizing their creative strategies rather than administrative tasks.

When creating video ads for Meta platforms, it is crucial to adhere to specific guidelines to ensure optimal performance and user engagement. Properly formatted video ads can significantly enhance the viewer's experience and drive better results for your campaigns.

1. Resolution: Minimum 1080 x 1080 pixels.
2. Aspect Ratio: 1:1 for square, 4:5 for vertical, 16:9 for landscape.
3. File Size: Up to 4GB.
4. Video Length: Up to 240 minutes, though shorter videos (15 seconds or less) are recommended.
5. File Formats: MP4, MOV, or GIF.
6. Captions: Optional but recommended for better accessibility.
7. Sound: Optional but recommended for increased engagement.

Adhering to these specifications will help ensure your video ads are displayed correctly and effectively across Meta platforms. For seamless integration and automation of your ad campaigns, consider using services like SaveMyLeads, which can streamline the process of connecting your Meta Ads account with various CRM systems and other marketing tools.

Carousel ads on Meta platforms are a versatile and engaging way to showcase multiple products or tell a story through a series of images or videos. Each card in the carousel can have its own link, allowing advertisers to drive traffic to different pages from a single ad unit. This format is particularly effective for e-commerce businesses, as it allows them to highlight various products or features within one ad.

When creating carousel ads, it's essential to adhere to specific creative specs to ensure optimal performance and appearance. Each card in the carousel can include an image or video, a headline, a description, and a call-to-action button. The recommended image size is 1080 x 1080 pixels, and the video duration should be between 1 second and 240 minutes.

• Image size: 1080 x 1080 pixels
• Video duration: 1 second to 240 minutes
• Maximum number of cards: 10
• Supported formats: JPG, PNG, MP4, MOV
• Text: 125 characters
• Headline: 40 characters
• Link description: 20 characters

For businesses looking to streamline their ad creation process, integrating with services like SaveMyLeads can be highly beneficial. SaveMyLeads automates the flow of leads from Meta ads to various CRM systems, ensuring that no potential customer is missed and enhancing the efficiency of your marketing efforts.

Collection Ads on Meta platforms are designed to provide a seamless shopping experience directly within the ad. Each collection ad features a cover image or video followed by several product images. The recommended image ratio for the cover photo or video is 1:1, with a resolution of at least 1080 x 1080 pixels. Videos should have a maximum duration of 120 seconds. It's crucial to include compelling visuals and clear call-to-actions to capture the audience's attention and drive clicks.

To optimize the performance of your collection ads, integrating with services like SaveMyLeads can be highly beneficial. SaveMyLeads allows you to automate the process of capturing and managing leads generated from your ads, ensuring they are promptly followed up. By connecting your Meta Ads account with SaveMyLeads, you can streamline lead data into your CRM or email marketing system, enhancing your ad campaign's efficiency and effectiveness. This integration helps in maintaining a consistent and timely communication flow with potential customers, ultimately boosting conversion rates.