When launching a new advertising campaign on Meta (formerly Facebook), one crucial step is the review process. Understanding how long Meta ads are in review can help you plan your marketing strategies more effectively. This article delves into the typical review timelines, factors that may influence the duration, and tips for ensuring a smooth approval process for your ads.

How Long is a Meta Ad in Review

When you submit a Meta ad for review, the process typically takes anywhere from a few minutes to 24 hours. However, in some cases, it may take longer due to various factors such as the complexity of the ad content or the current volume of ads being reviewed.

  • Standard review time: a few minutes to 24 hours
  • Complex ads: may take up to 48 hours
  • High volume periods: review times may extend beyond 48 hours

To streamline your ad review process and ensure timely approvals, it's essential to adhere to Meta's advertising policies and guidelines. Additionally, using services like SaveMyLeads can help automate and optimize your ad campaigns, reducing the likelihood of delays. SaveMyLeads offers seamless integration with Meta, ensuring that your ads are set up correctly and efficiently, thus minimizing the review time.

Factors Affecting Review Time

Factors Affecting Review Time

Several factors can influence the time it takes for Meta ads to go through the review process. One of the primary factors is the complexity of the ad content. Ads that contain intricate visuals, extensive text, or multiple elements may require more time for thorough evaluation. Additionally, ads that target sensitive topics or contain potentially controversial content may undergo more rigorous scrutiny, which can extend the review period.

Another significant factor is the volume of ads submitted for review at any given time. During peak periods, such as major sales events or holidays, the influx of ad submissions can lead to longer review times. Utilizing services like SaveMyLeads can help streamline the ad creation and submission process, potentially reducing delays. SaveMyLeads offers integrations that automate routine tasks, allowing advertisers to focus on crafting high-quality ads while ensuring timely reviews. By understanding these factors, advertisers can better anticipate and manage the review timeline for their Meta ads.

Best Practices for Quick Review

Best Practices for Quick Review

To expedite the review process for your Meta ads, it's essential to adhere to best practices that ensure your ads meet all guidelines and requirements. This not only speeds up the review but also minimizes the risk of rejections.

  1. Follow Meta's Advertising Policies: Ensure your ad content complies with Meta's advertising standards, including prohibited content, targeting restrictions, and community guidelines.
  2. Use Clear and Accurate Information: Provide clear, truthful, and relevant information in your ad copy and creatives. Misleading content can lead to delays or rejections.
  3. Optimize Your Ad Creatives: Use high-quality images and videos that are relevant to your target audience. Poor-quality creatives can slow down the review process.
  4. Leverage Automation Tools: Utilize services like SaveMyLeads to integrate and automate your ad management processes, ensuring all required information is accurately submitted.
  5. Monitor and Adjust: Regularly review the performance and compliance of your ads. Make necessary adjustments to align with Meta's evolving policies.

By implementing these best practices, you can significantly reduce the time your Meta ads spend in review. This allows for quicker deployment and more effective ad campaigns. Leveraging tools like SaveMyLeads can streamline your workflow, ensuring compliance and efficiency.

Common Reasons for Delay

Common Reasons for Delay

One of the most common reasons for delays in the review process of Meta ads is the high volume of submissions. With countless advertisers submitting their ads simultaneously, the queue for review can become quite lengthy, leading to unavoidable delays. Another significant factor is the complexity of the ad content itself. Ads that contain intricate visuals, detailed text, or multiple links may require more time for thorough evaluation.

Additionally, discrepancies or issues with account settings can also contribute to delays. If your account lacks proper verification or contains incomplete information, it may be flagged for further review. Ensuring that all your account details are up-to-date and accurate can help mitigate this issue. Utilizing services like SaveMyLeads can streamline the integration of your advertising platforms, ensuring that your account settings are properly configured and reducing the likelihood of delays.

  • High volume of ad submissions
  • Complex ad content
  • Discrepancies in account settings
  • Incomplete or inaccurate account information

By addressing these common issues, advertisers can significantly reduce the time their ads spend in review. Being proactive about account verification and simplifying ad content can go a long way in ensuring a smoother and faster review process. Additionally, leveraging tools and services like SaveMyLeads can help maintain proper account settings, further minimizing potential delays.

Next Steps

After understanding the typical review times for Meta ads, it's crucial to plan your campaign timelines accordingly. Make sure to submit your ads well in advance, considering weekends and holidays which might extend the review period. Regularly check the status of your ads in the Ads Manager to ensure they are approved and running as scheduled. If your ads are frequently flagged or rejected, review Meta's advertising policies to identify and correct any recurring issues.

To streamline your ad review process and improve efficiency, consider integrating automation tools. Services like SaveMyLeads can help you automate data transfer between Meta Ads and your CRM, ensuring a seamless flow of information. This not only saves time but also reduces the risk of manual errors. By leveraging such integrations, you can focus more on optimizing your ad content and strategy, rather than getting bogged down by administrative tasks.

Connect applications without developers in 5 minutes!

FAQ

How long does it usually take for Meta ads to be reviewed?

The review process for Meta ads typically takes up to 24 hours. However, in some cases, it may take longer if the ad requires a more detailed review.

What factors can delay the review of my Meta ad?

Several factors can delay the review of your Meta ad, including the complexity of the ad content, the number of ads being reviewed at the same time, and any issues with policy compliance.

Can I expedite the review process for my Meta ads?

Currently, there is no official way to expedite the review process for Meta ads. Ensuring that your ad complies with Meta's advertising policies can help prevent delays.

What should I do if my Meta ad is stuck in review for more than 24 hours?

If your Meta ad is stuck in review for more than 24 hours, you can contact Meta's support team for assistance. Additionally, using automation tools like SaveMyLeads can help streamline your ad management process and potentially avoid such issues.

Do weekends and holidays affect the Meta ad review time?

Yes, weekends and holidays can affect the review time for Meta ads. During these periods, the review process may take longer than usual due to reduced staffing.
***

You probably know that the speed of leads processing directly affects the conversion and customer loyalty. Do you want to receive real-time information about new orders from Facebook and Instagram in order to respond to them as quickly as possible? Use the SaveMyLeads online connector. Link your Facebook advertising account to the messenger so that employees receive notifications about new leads. Create an integration with the SMS service so that a welcome message is sent to each new customer. Adding leads to a CRM system, contacts to mailing lists, tasks to project management programs – all this and much more can be automated using SaveMyLeads. Set up integrations, get rid of routine operations and focus on the really important tasks.