In the ever-evolving landscape of digital marketing, understanding the optimal sizes for Facebook ads is crucial for maximizing engagement and ROI. With various ad formats available, each designed to capture user attention in unique ways, knowing the right dimensions can make a significant difference. This article delves into the recommended sizes for Facebook ads to help you create visually appealing and effective campaigns.
Facebook Ads Image Size Specifications
When creating Facebook ads, adhering to the correct image size specifications is crucial for ensuring your ads look professional and perform well. Facebook offers various ad formats, each with its own size requirements to maintain visual consistency and optimize user engagement.
- Feed Image Ads: 1200 x 628 pixels
- Carousel Ads: 1080 x 1080 pixels
- Right Column Ads: 1200 x 1200 pixels
- Stories Ads: 1080 x 1920 pixels
- Messenger Ads: 1200 x 628 pixels
- Collection Ads: 1200 x 628 pixels
By following these image size guidelines, you can ensure that your ads are displayed correctly across different devices and placements. This not only enhances the visual appeal of your ads but also improves their performance, leading to better engagement and higher conversion rates.
Facebook Ads Video Size Guidelines

When creating video ads for Facebook, it's essential to adhere to specific size guidelines to ensure optimal performance and viewer experience. The recommended video dimensions are 1080 x 1080 pixels for square videos and 1200 x 628 pixels for horizontal videos. Your video file should be in MP4 or MOV format, with a maximum file size of 4GB and a duration of up to 240 minutes. However, for better engagement, it's advisable to keep your videos between 15 seconds to 1 minute long.
Aspect ratios are also crucial; for feed videos, an aspect ratio of 1:1 is ideal, while for stories, a 9:16 ratio works best. Ensure your video resolution is at least 720p to maintain clarity and quality. To streamline the process of integrating your ads and tracking their performance, consider using services like SaveMyLeads. This platform can help automate data transfer between Facebook Ads and other marketing tools, ensuring you get the most out of your advertising efforts.
Carousel Ad Size Recommendations

Carousel ads are a versatile and engaging format on Facebook, allowing advertisers to showcase multiple images or videos within a single ad unit. To make the most of this format, it's crucial to adhere to Facebook's size recommendations to ensure your ads display correctly and look professional.
- Image Size: 1080 x 1080 pixels (recommended) with an aspect ratio of 1:1.
- Video Size: 1080 x 1080 pixels (recommended) with an aspect ratio of 1:1.
- File Type: JPG or PNG for images; MP4, MOV, or GIF for videos.
- File Size: Up to 30 MB for images and 4 GB for videos.
- Text: Up to 125 characters for the primary text, 40 characters for the headline, and 20 characters for the link description.
By following these size recommendations, you can create visually appealing and effective carousel ads that capture the attention of your target audience. Consistent and optimized ad sizes contribute to a seamless user experience and can significantly improve your ad performance on Facebook.
Collection Ad Image Size Requirements

When creating a collection ad on Facebook, it's crucial to adhere to the specific image size requirements to ensure your ad looks professional and engaging. Collection ads are designed to showcase multiple products, making it essential that each image is clear and visually appealing.
Facebook recommends using high-resolution images to capture the attention of users as they scroll through their feed. Properly sized images not only enhance the visual appeal of your ad but also contribute to better performance and user engagement.
- Recommended image size: 1080 x 1080 pixels
- Image ratio: 1:1 (Square)
- File type: JPG or PNG
- Maximum file size: 30MB
- Minimum width and height: 600 pixels
By following these guidelines, you can create visually compelling collection ads that effectively showcase your products and capture the interest of potential customers. Ensuring that your images meet these requirements will help you achieve optimal results from your Facebook advertising campaigns.
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Instant Experience Ad Dimensions
Instant Experience Ads, formerly known as Canvas Ads, offer a full-screen, immersive experience for users on mobile devices. These ads are designed to capture attention and provide a rich media experience. The recommended dimensions for images within Instant Experience Ads are 1200 x 628 pixels, while videos should be in a 9:16 aspect ratio to fit the vertical format of mobile screens. Ensuring your media assets are high-quality and optimized for these dimensions is crucial for delivering a seamless user experience.
When setting up Instant Experience Ads, it's important to consider the integration of leads and customer data into your CRM or marketing automation tools. Services like SaveMyLeads can streamline this process by automatically syncing leads from your Facebook ads to various platforms. This ensures that you can quickly follow up with potential customers and maintain an organized workflow. Utilizing such integrations not only enhances the effectiveness of your ad campaigns but also helps in managing and nurturing leads more efficiently.
FAQ
What are the recommended sizes for Facebook Ads?
Can I use different aspect ratios for my Facebook Ads?
How can I ensure my Facebook Ads are optimized for mobile devices?
What file formats are supported for Facebook Ads?
How can I automate my Facebook Ads campaigns and integrations?
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