Google has discreetly disclosed the pricing for Veo 2, its advanced AI-powered video generation model first introduced in December. According to its official pricing page, using Veo 2 costs $0.50 per second of generated content — $30 per minute or $1,800 per hour.
To provide a comparative perspective, Google DeepMind researcher Jon Barron referenced the production costs of Marvel’s "Avengers: Endgame," which had a staggering budget of around $356 million — translating to roughly $32,000 per second of footage. This stark contrast underscores how AI-generated video can be significantly more cost-effective than traditional filmmaking.
However, it’s important to consider that users may not utilize every second of footage produced by Veo 2. Google has noted that the model typically generates videos of about two minutes in length, meaning users could end up paying for content they ultimately do not use.
Overall, Veo 2’s per-second pricing positions it as a high-end solution catering to professionals and businesses. While the costs may seem steep at first, the model’s efficiency and adaptability have the potential to streamline production workflows, making it an attractive option for short-form commercial video projects. To maximize cost efficiency, users should strategically plan their content creation.
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