The service makes it possible to manage account settings from third-party services, which will allow you to work with different social media from a single hub.

The TikTok platform announced a significant innovation and expansion of its Marketing Partner Program. The latest initiative is to provide a range of out-of-the-box integrations with social media management services. These include such popular systems as Sprinklr, Brandwatch, Khoros and a number of others. The list of available integrations will be expanded in the future.

Among the tools for managing posting through third-party services, there are options for working with a publication schedule, tracking audience response rates, as well as options for managing comments, which significantly expands the ability of companies to interact with the audience. At the same time, the data can be compared with similar indicators of accounts in other social networks, changing your strategies based on such information.

Such a step will allow managers who manage accounts in different social networks to greatly facilitate the work and bring all the data into a single center, thus saving time and effort. The manager will no longer need to go to the TikTok settings to schedule a post or upload content, all this can be done through the services already used, from where work is also carried out with other social networks.