Mark Zuckerberg has officially announced the launch of Threads in the EU, clearing the initial regulatory hurdles. This scaling is of strategic importance for Meta, especially in terms of increasing the number of users of this social network.
Mark Zuckerberg announced the European Union release of Meta's social network Threads, five months after its initial launch in July. The app was not available for download due to non-compliance with EU regulations and did not have a web version for later access. The Wall Street Journal announced plans to open access to users from the EU in November of this year. The appearance of a countdown timer until December 14th on the network's homepage further increased anticipation for Threads' EU debut.
When Day X arrived, it really happened. In a post on Threads, Mark Zuckerberg warmly welcomed new European users. Notably, the Threads.net website now offers a “Use without a profile” mode, allowing anyone to browse without logging into Instagram. However, this mode limits actions such as liking, replying, or reposting.
The EU launch is critical for Threads. During Meta's third-quarter earnings discuss, its founder said the social network has fewer than 100 million monthly active users. It is expected that its entry into the European market will lead to a significant increase in its user base.