Meta’s Threads is introducing new features designed to make the platform more valuable for businesses and digital creators. Users now have access to data insights on post metrics and follower demographics, and they can draft multiple posts. A feature that allows scheduling of multiple posts in advance is also on the way. These updates will first appear on Threads' web platform before becoming available on the mobile app.
The X competitor has recently celebrated its one-year anniversary, and Meta is enhancing its toolset to attract more users. The new features are particularly aimed at creators and businesses, who rely on demographic and engagement data to grow their audiences.
Launched in July 2023, Threads has grown steadily, reaching over 200 million monthly active users as of August this year. Meta’s continued improvements aim to strengthen its position in the competitive social media landscape.
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