One of the world's most famous platforms for online stores has joined the list of major players in the NFT trading market.

The NFT (non-fungible token) industry is rapidly gaining momentum. Even such a large platform for creating and managing online stores as Shopify has shown interest in these certificates of uniqueness of digital objects, the creation and sale of which is the fastest growing sector of the cryptocurrency market.

This was announced by the head of the company Tobias Lutke, who in a post on Twitter said that Shopify has launched a new platform that allows users to create and sell their own NFTs. By creating and selling NFT items, brands and businesses can evolve their digital marketing strategies and find new ways to monetize. The total market for NFT sales in the last three months alone was amounted to about $10,7 billion, showing an annual growth rate of 700%.

The Shopify NFT program is already in beta testing. Creating your own NFTs is already available through the Ethereum, Flow, Polygon and Near platforms. And sellers will be able to sell their NFT items through Shopify Payments, Shop Pay, using various payment systems and crypto payment gateways. At the first stage, only US sellers will be able to use such options; later, all Shopify users will have full access to them.