Options useful for businesses and brands include creating slideshows for product collections and adding important details about the seller.
The Pinterest platform is actively developing in the direction of e-commerce and the next updates are also intended to provide even more convenience and opportunities for companies and brands promoting their products.
One of the main innovations is the ability to create slideshows for collections. Thanks to this option, the system automatically extracts individual products from product catalogs and generates a slideshow based on them, which is shown to users in the form of video ads. Due to the fact that a potential buyer will immediately see a wide selection of goods, he will make additional purchases, thereby increasing the amount of the check.
Also among the new tools is the ability to indicate additional information about the brand or company in the profile, for example, list your core values or indicate any important details. The platform is also expanding the use of the Verified Merchant Program, for merchants to receive profile verification for their status, to a number of new countries. In addition, various advertising promotion tools are being introduced in test mode, such as the extended use of Ideas Pins.