A small company called Meta.is says its virtual reality business is hampered by similar brand names.

Mark Zuckerberg's company changed its name to Meta last October. With this, the corporation wanted to emphasize its desire for the development of the metaverse. But it turned out that there is already a brand with the same name on the market, which is now concerned that the former Facebook violates its rights.

It became known that Meta, a company specializing in the field of virtual reality, as well as various immersive and experimental developments, filed a lawsuit against Zuckerberg's company to federal court in New York. Little Meta alleges in a lawsuit that a large company with the same name is infringing on the "Meta" trademark.

One of the most important arguments in court will be the message that the reputation of Meta (formerly Facebook) among users is quite tarnished, primarily due to data privacy scandals. Thus, the reluctance of users to deal with Meta also harms the business of a small company whose work users perceive as somehow related to Facebook.

Explaining the situation in a message on its official website, the brand, which has been operating on the market since 2010, claims that it has been investing in its brand for more than 12 years and does not intend to give it to Zuckerberg's company. Also, small Meta emphasizes that all eight months after the Facebook renaming, it made attempts to resolve the issue out of court.