Social media giant Meta Platforms has been investing in the development of promising AI technologies for over a decade. Today, the corporation's experts are highly focused on research, creation, and implementation in this area. The incorporation of AI features in Messenger and WhatsApp, as well as smart filters on Instagram, serve as examples of the company's successful endeavors in this field. The development of artificial intelligence remained unhindered even amid global staff reductions that began in late 2022 and continue to this day. In February of this year, Mark Zuckerberg announced the establishment of a new department dedicated to researching generative AI models and developing various tools and services based on them. The division will be led by Christopher Cox, who currently serves as the director of sales.

On April 5, Andrew Bosworth, CTO of Meta Platforms, spoke with Japanese online news outlet Nikkei Asia, emphasizing that the company is presently working on AI tools designed to swiftly generate ads and serve as invaluable aids for marketers. Furthermore, Bosworth highlighted that AI, when employed in ad creation, can significantly enhance its effectiveness while concurrently addressing diverse target audiences. For instance, it can be tasked with conceiving and designing promotional materials for both potential customers and those who have already made purchases at "X" store. Consequently, the company will save money, human resources, and time. The new technology is slated for release in the final months of 2023.

The capacity to generate ads has piqued the interest of other companies as well. In 2022, Omneky unveiled its AI ad generator at the global technology conference TechCrunch Disrupt. To create personalized campaigns, its developers integrated the functionality of GPT-3 and DALLE-2 models. Meanwhile, Movio has devised an AI service that rapidly converts text into video featuring an engaging host, allowing users to quickly and efficiently produce compelling marketing videos.