The LinkedIn sales platform received additional tools, in particular, improved integration with CRM.
Professional contact search service LinkedIn has introduced updates to its Sales Navigator Search and CRM Card products. The new options are designed to make it easier for advertisers and merchants to find leads and improve the efficiency of their business processes.
Introduced in 2017, Sales Navigator was designed to simplify the sales process for companies. Now users have received updated search tools for this platform, in particular, improved visualization with a wide range of filters and support for updating audience data in real time.
It also provides advanced integration with your CRM, including more informative customer cards that allow you to collect more information and view it directly in Sales Navigator without having to switch between platforms. Added options for optimizing the home page of a brand or company. Users can expect full rollout of all new features as early as the first quarter of 2022.