Insiders familiar with Meta's strategy have indicated that the company is currently developing unique chatbots capable of communicating with users on the level of a real person. These bots, informally known as "persons," will each embody a specific character, be it a historical figure or a professional in a certain field.

The primary purpose of these personalized chatbots is to provide information and advice by mimicking natural communication. Through this, Meta aims to attract new users and retain existing ones, amidst competition from other social platforms actively introducing new technologies. Furthermore, this new product emphasizes the company's commitment to staying at the forefront of technological progress. Given the explosive interest in AI that continues to build following the launch of ChatGPT, and its rapid integration into various areas of digital life, the developers have decided to actively steer the social media conglomerate, Meta, in this direction.

In February of this year, Meta's founder, Mark Zuckerberg, announced plans to create new products based on generative AI and to integrate AI characters into his social network group. He highlighted the potential of artificial intelligence to facilitate communication and self-expression in numerous ways. Most internet users are already familiar with creative tools such as ChatGPT, Bard, Scribble Diffusion, and others. The next step is the introduction of these "persons," who will perform the functions of a personal assistant, trainer, and advisor. However, this is all the information available at this time. More details about the new product are expected to be released at the Facebook Connect developer conference, scheduled for September 2023.