After the beta period, Reels short video service will appear not only on Instagram, but also on the mobile version of Facebook.

The popularity of the short video platform TikTok has led many social networks to consider developing similar services. Facebook's response in this field has been the development of Reels, a service that enables users to create, edit and share their video content in short format.

Now it has been announced that Reels has officially launched on Facebook after a month of beta testing has passed. The tool is available for both iOS and Android mobile users. At the first stage, only US users will be able to use it; in the future, the geography of the service will be expanded.

Content creators can create their videos directly from Facebook, as well as share previously created videos on Instagram via the social network. The service offers extensive possibilities for editing, adding audio and video effects with access to the media catalog, using augmented reality and much more. A special bonus program Reels Play will also work for content creators, which will provide monetary rewards for watching videos.