Sociological research has shown that users who add emoji to the messages are treated better than those who prefer plain text.

Adobe presented a fresh report on emoji and shared the results of a study conducted by its specialists, in which more than 5,000 people living in the United States were interviewed. The main goal: to understand why Americans use emoji in digital communication and what they think about those who use them in texts and correspondence.

It turns out that diluting messages with emoticons is not only possible, but even necessary. A whopping 73% of study participants are of the opinion that people who spice up their conversations with emojis are likely to be more friendly, fun and cool than those who prefer to do without such “excesses”. The majority of respondents (91%) noted that emoticons help them express themselves, and 60% of respondents indicated that they have a positive effect on their state of mind.

Top 5 most used emojis (compiled based on survey participants' responses):

  1. Face With Tears of Joy.
  2. Thumbs Up.
  3. Red Heart.
  4. Rolling on the Floor Laughing (ROFL).
  5. Crying Face.

On September 13, 2022, the Unicode consortium made an official announcement about the release of the next standard - 15.0, which contains 20 new emoji. This time, users will be pleased with the heart of pink, gray and light blue colors, jellyfish, crow, ginger root, female fan, hair clip, maracas, trembling smiley and other novelties.