OpenAI has unveiled Pulse, a new ChatGPT feature designed to deliver tailored morning briefings. For now, the service remains exclusive to subscribers of the $200-a-month Pro plan due to its heavy computational demands. The tool generates five to ten personalized reports that appear as cards in the app. These can cover anything from news roundups to travel itineraries, dinner suggestions, or family activity plans. Each report is enriched with AI-generated text and images.
Pulse also integrates with ChatGPT’s Connectors, allowing access to apps like Gmail and Google Calendar to highlight priority emails or create daily agendas. With memory enabled, it draws on past interactions for deeper personalization. This can include adapting meal options to dietary preferences or planning routes for hobbies like running.
The move reflects OpenAI’s broader strategy to transform ChatGPT from a reactive chatbot into a proactive assistant. In the long term, the company envisions Pulse evolving into a more agentic system capable of making reservations or drafting emails. However, such functionality will depend on further advances in AI reliability and user trust.
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