Amazon is bringing more AI into the shopping experience. Its newest feature, Lens Live, enhances Amazon Lens with instant, real-world product search. Unlike the standard tool that identifies products via uploaded images or barcodes, Lens Live lets users point their smartphone at any object and instantly see product matches. The tool is set to launch on the Amazon Shopping app for iOS, reaching millions of U.S. users at first.
The tool integrates seamlessly with Amazon’s AI assistant, Rufus. It provides product summaries, suggested questions, and quick insights to help shoppers make more informed purchase decisions. Customers can tap on items in their view to refine results, add products directly to their cart, or save them to a wishlist.
Lens Live is designed to match everyday shopping habits, especially comparison browsing in physical stores. It helps users see if Amazon offers better deals on similar items. The technology is powered by Amazon SageMaker and AWS OpenSearch, ensuring scalability and fast performance.
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