Previously, to evaluate the quality of goods on Amazon, the buyer had to study thousands of reviews. It was a long and laborious process. Now, thanks to AI, the content of numerous product reviews will be compressed into concise text that highlights its key features and customer opinions. It will be placed on the product page.

At first, innovation will be able to evaluate buyers from the United States, using mobile devices to visit Amazon. In the process of launching it in testing mode, the corporation intends to improve and optimize its AI models to increase their effectiveness.

However, experts have expressed concern about the possibility of an increase in the number of fake reviews created using generative chatbots. Such reviews can be virtually indistinguishable from real ones, rendering the compressing system essentially useless. In response, Amazon said it is actively cracking down on fake reviews and will only summarize reviews that have been verified by real purchases.