Instantly is a service that provides a solid set of tools for email marketing. This platform allows you to flexibly manage your mailings and analyze their performance. It helps businesses not only increase the efficiency of email campaigns but also quickly scale them. In our article, you will learn how to set up Instantly and Facebook integration using the SaveMyLeads online connector. Automating the transfer of leads from a social network to Instantly will speed up the process of working with them as part of launched campaigns and will also allow you to give them prompt feedback.

The social network Facebook has long been successfully used as a platform for marketing. Here, you can advertise and sell a variety of products and services, as well as “catch” new leads. One of the most effective and cost-effective ways to interact with potential and existing clients is email newsletters. Today, many services provide this function. For example, using Instantly, you can flexibly and efficiently set up effective email campaigns for leads from Facebook. Anyone who has ever done this has encountered the need to upload leads from the social network to Instantly. If you perform the data transfer procedure manually, you will waste valuable time. In addition, the manual method of transferring leads is associated with an increased risk of mistakes made due to inattention. The most common are missing leads and errors in personal data. And these are not all the disadvantages of manual transfer. You will need to constantly monitor the emergence of new potential clients, and this is very time-consuming. If time is truly valuable to you and you don't want to fall behind faster competitors, automate this process.

To automate the transfer of lead data from the social network to the marketing service, you need to integrate both platforms. We recommend using our online connector SaveMyLeads for this. With a properly configured Facebook Lead Ads and Instantly integration, each new lead will automatically, without your direct participation, go to your work account in Instantly – directly to the campaign you created.

Facebook and Instantly integration | Result of connecting

How to Set up Facebook and Instantly Integration

The SaveMyLeads online connector ensures uninterrupted and error-free data transfer between Facebook and many different services. Its main advantages:

  • Quick and easy to set up. Integrations can be set up in approximately just 5–10 minutes.
  • High level of usability. The connector interface is intuitive even for those users who have never encountered such services before.
  • Saving. To set up the required integration, there is no need to use the services of third-party specialists. This way you can save on paying for them.

If you have never worked with platform integrations before, the step-by-step instructions we have prepared for you will help you. Stick to it – and you will succeed.

Setting up the Data Source – Facebook

To set up Facebook integration with Instantly, first, create a new connection. For this, click on the green button.

Facebook Instantly integration | Сreate a new connection


Next, you must select a data source system. In this case, choose Facebook. You can also choose Google Lead Form as a data source, and you also have the option to send data to Instantly via Webhooks.

Instantly Facebook  integration | Select a data source system


Now, you need to select the system where you want to transfer new leads from Facebook. In this case, select Instantly (Add lead to campaign).

Facebook Instantly integration | Select the system where you want to transfer new leads


At this stage, you have to connect your Facebook account to SaveMyLeads. For this, click on the blue button.

Instantly Facebook integration | Connect your Facebook account to SaveMyLeads


In this window, you must specify the login and password of your personal Facebook account. Click “Log in”.

Facebook and Instantly integration | Specify the login and password


Then, go to settings.

Facebook and Instantly integration | Go to settings


Here, you need to tick the advertising pages for which you want to receive new leads. We recommend marking all advertising pages at once in order to be able to work with them in the future. Click “Next”.

Facebook and Instantly integration | Mark all advertising pages


Leave all checkboxes enabled. Click “Done”.

Facebook Instantly integration | Leave all checkboxes enabled


Click “OK”.

Facebook and Instantly integration | Click “OK”


When the connected login is displayed in the list, select it.

Instantly and Facebook integration | Select the connected login


Now, you must select the advertising page and the form for which you want to receive new leads from Facebook. Click “Continue”.

Facebook and Instantly integration | Select the advertising page and the form

Setting up the Data Receiver – Instantly

To set up Instantly integration with Facebook, connect your Instantly account to SaveMyLeads. For this, click on the blue button.

Facebook and Instantly integration | Connect your Instantly account to SaveMyLeads


In this window, you must specify the API key.

Facebook and Instantly integration | Specify the API key


To get it, go to the “Settings” section in your personal Instantly account.

Instantly and Facebook integration | Go to the “Settings” section


Now, go to the “Integration” section.

Facebook Leads and Instantly integration | Go to the “Integration” section


In the API section, copy the API key.

Facebook Lead Ads and Instantly integration | Copy the API key


Paste the API key into the appropriate field in SaveMyLeads. When the required fields are filled in, click “Continue”.

Instantly and Facebook Leads integration | Paste the API key into the appropriate field


When the connected account is displayed in the list, select it.

Instantly and Facebook Lead Ads integration | Select the connected account


Next, you must select a campaign to which new leads will be added.

Facebook and Instantly integration | Select a campaign to which new leads will be added


Now, you see the Instantly fields for creating new leads. You can assign variables from Facebook to these fields. To do this, click in the field and select a variable from the drop-down list.

Instantly and Facebook Leads integration | Select a variable from the drop-down list


When all the required fields are filled, click “Continue”.

Facebook and Instantly integration | Click “Continue”


At this point, you see an example of the data that will be sent to the Instantly’s campaign. If something does not suit you, click “Back” and you will go back one step. To check the correctness of the settings, click “Send test data to Instantly”.

Facebook and Instantly integration | Click “Back” or “Send test data to Instantly”


After successful sending, go to Instantly and check the result.

Facebook and Instantly integration | Go to Instantly and check the result


If everything suits you, return to SaveMyLeads and continue setting up.

Setting up Auto-update

In order for new Facebook leads to be added to the Instantly campaign, you have to enable auto-update. To do this, click on “Finish setup”.

Facebook and Instantly integration | Click on “Finish setup”


If you want to change the connection name, you can do so in its settings. To access the settings, click on the gear icon.

Facebook and Instantly integration | Click on the gear icon


Here, you can change the connection name and add your connection to a group. Once you have made the necessary changes, click on “Continue”.

Facebook and Instantly integration | Change the connection name and add it to a group


That's all. The Instantly and Facebook integration has been completed.

The Result of Facebook-Leads and Instantly Integration

If you followed our step-by-step instructions, you are most likely convinced that specific skills and abilities are not needed to set up automated data transfer. The developers of the SaveMyLeads connector made sure that working with it was as comfortable and easy as possible.

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So, what does the created and configured Facebook and Instantly integration give us? Data from lead forms filled out and submitted by potential customers is automatically transferred to the Instantly marketing service. Moreover, they are transferred not just to your account, but to the specific campaign you specified during setup. Such automation will significantly speed up interaction with leads and make the work of you and your employees much easier, increasing overall productivity.

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Would you like your employees to receive real-time data on new Facebook leads, and automatically send a welcome email or SMS to users who have responded to your social media ad? All this and more can be implemented using the SaveMyLeads system. Connect the necessary services to your Facebook advertising account and automate data transfer and routine work. Let your employees focus on what really matters, rather than wasting time manually transferring data or sending out template emails.